Sales Manager

About RIGOL RIGOL Technologies is a global leader in electronic test and measurement equipment, providing oscilloscopes, spectrum analyzers, RF signal generators, vector network analyzers, power supplies, data acquisition systems, and other instrumentation used by engineers around the world. RIGOL is expanding rapidly into higher-performance test and measurement applications, creating new opportunities across R&D, manufacturing, education, semiconductor, communications, automotive, aerospace, industrial, and other technology markets. As we continue to grow in Brazil, we are looking for an experienced Sales Manager to strengthen our distributor network, support key customers, and develop new business opportunities across the market. This role offers the opportunity to directly influence RIGOL’s growth in Brazil and play an important part in building our long-term position in the region. The Opportunity The Sales Manager will play a key role in accelerating RIGOL’s growth in Brazil, with a strong focus on developing new business opportunities for our mid
- and high-performance RF and oscilloscope product lines. This is a hands-on, hunter-oriented sales role. The successful candidate will proactively identify target accounts, uncover new applications, generate demand, and work closely with distributors to develop opportunities and close business. Beyond supporting the existing channel, the role requires someone who can open doors, engage directly with end users, and build a sustainable pipeline of new business across Brazil. Technical knowledge, commercial drive, and the ability to turn customer needs into revenue will be essential to success. The role will initially report directly to the General Manager, working closely with RIGOL’s regional team to drive sales growth in Brazil. What You’ll Do:
• Proactively identify and develop new accounts, applications, and business opportunities, with a focus on RIGOL’s mid
- and high-performance RF and oscilloscope product lines.
• Manage and support RIGOL’s distributor relationships in Brazil, helping partners grow their business and achieve sales targets.
• Join distributors on customer visits, technical discussions, demonstrations, and opportunity development.
• Help distributors qualify opportunities, develop account strategies, prepare proposals, and close business.
• Build and develop relationships with key customers, including engineering, procurement, and business stakeholders.
• Proactively prospect target accounts, engage end users, and create new sales opportunities in collaboration with RIGOL’s distributors.
• Understand customer testing requirements and work with RIGOL technical teams to recommend the right solutions.
• Coordinate product demonstrations, technical evaluations, quotations, proposals, and commercial negotiations.
• Provide product and application support to distributors and customers throughout the sales process.
• Develop account and territory plans to achieve sales and revenue objectives.
• Monitor market trends, competitor activity, and customer needs to identify growth opportunities.
• Provide regular sales forecasts, opportunity updates, and market feedback to RIGOL management.
• Support distributor training, product launches, trade shows, seminars, and other customer-facing activities. What We’re Looking For
• Hunter mindset, with the ability to open new accounts, identify untapped applications, and convert opportunities into revenue through a distributor-based sales model.
• Experience in technical sales, key account management, channel sales, or business development within test and measurement, instrumentation, electronics, or a closely related industry.
• Experience working with distributors or channel partners is strongly preferred.
• Familiarity with products such as oscilloscopes, spectrum analyzers, signal generators, power supplies, data acquisition systems, vector network analyzers, or automated test systems.
• Strong customer-facing skills with the ability to build relationships with both technical and commercial stakeholders.
• Demonstrated ability to identify new opportunities and move them through the sales process.
• Ability to understand technical requirements and translate them into clear customer value.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Ability to work independently and manage a broad territory.
• Good command of English, with the ability to understand technical documentation and communicate with international teams.
• Willingness to travel regularly throughout Brazil.
• Degree in Electrical Engineering, Electronic Engineering, or a related technical discipline preferred, or equivalent practical experience. What Success Looks Like Success in this role means driving measurable business growth in Brazil by expanding RIGOL’s presence in strategic product segments, developing new customer opportunities, and converting them into revenue through our distributor network. The successful candidate will build a strong sales pipeline, increase engagement with end users, help distributors win new business, and consistently deliver against sales objectives.