Head of Brand Marketing

Há 2 dias
São Paulo, Brasil Haier Brasil Tempo integral
Join Haier Smart Home and help build one of the world's leading home appliance brands in Brazil. 📍 São Paulo, Brazil As Haier continues to expand its operations in Brazil, we are looking for an experienced Head of Brand Marketing to lead our brand strategy, communications, and market presence across the country. This is a unique opportunity to shape and strengthen a global brand during an exciting growth phase in the Brazilian market.

What You'll Do
• Define and execute Haier's long-term brand strategy in Brazil, ensuring alignment with global brand objectives.
• Lead brand positioning, brand architecture, and value proposition development.
• Manage the overall brand image and ensure consistency across all customer touchpoints.
• Develop and execute integrated marketing campaigns across digital, social media, traditional media, PR, and experiential marketing channels.
• Create localized marketing initiatives tailored to Brazilian consumer behavior and key retail moments such as Black Friday.
• Build and manage relationships with media partners, influencers (KOLs), agencies, and industry stakeholders.
• Monitor market trends, consumer insights, and competitive activity to support strategic decision-making.
• Manage annual marketing budgets and establish ROI measurement frameworks.
• Build, develop, and lead a high-performing marketing team.
• Collaborate closely with Sales and Product teams to drive business growth and successful product launches. What We're Looking For
• Bachelor's degree or higher.
• Large experience in Brand Marketing.
• Experience in leadership role managing brand teams or marketing functions.
• Strong understanding of the Brazilian market, consumer behavior, media landscape, and retail environment.
• Proven experience developing and executing integrated marketing strategies.
• Expertise in digital marketing, social media platforms, content marketing, influencer partnerships, and brand building.
• Previous experience in home appliances, consumer electronics, FMCG, or related industries is highly preferred.
• Experience launching, building, or repositioning international brands in Brazil will be considered a strong advantage. Why Join Haier? Haier is one of the world's leading home appliance companies, recognized globally for innovation, technology, and consumer-centric solutions. As we continue to expand our presence in Brazil, you'll have the opportunity to play a key role in shaping the future of our brand and commercial success in the market. #Haier #MarketingJobs #BrandMarketing #MarketingLeadership #ConsumerElectronics #FMCG #SãoPaulo #Hiring #BrandDirector #MarketingDirector

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