Sales Agent

Are you a salesperson who hears ‘no’ and keeps knocking? Ready to put UniMac and Primus on the map in Brazil? We’re hiring 4 Sales Agents to hit the road, knock on doors, and turn every laundry room into an opportunity. We’re hiring:
• São Paulo: 2 positions
• Rio de Janeiro: 1 position
• Northeast: 1 position The Big Picture: Alliance Laundry Systems is expanding its On Premises Laundry (OPL) business in Brazil through a direct commercial model, acting as the distributor for the UniMac and Primus brands. The Sales Agent is a field based, new business hunting role responsible for discovering and developing OPL opportunities within an assigned geography. Opportunities are uncovered through direct prospecting, identifying properties that outsource their laundry, where the commercial case is built on the savings and operational control of bringing laundry in house, and properties running aging or undersized equipment, where the case is built on wash quality, utility savings and reliability. The primary focus is the hospitality segment, including hotels, pousadas and resorts, with additional coverage of all other OPL end markets such as hospitals, nursing homes, motels, fitness and industrial facilities. This position operates alongside the existing independent representative network and is accountable for direct revenue growth, market share gains against established OPL competitors, systematic mapping of the installed base in the assigned geography, and the professional representation of the UniMac and Primus brands in the field. What You’ll Be Doing:
• Own new business development for the OPL segment in the assigned geography, building and converting a self generated pipeline with priority focus on hotels, pousadas and resorts, and coverage of all other OPL end markets.
• Execute high volume field canvassing as the primary prospecting engine, working optimized routes that maximize the number of prospects covered per day, to engage maintenance and operations decision makers and uncover outsourced laundry, aging equipment and capacity gaps.
• Work marketing generated and inbound leads for the assigned geography promptly, qualifying and converting them alongside self generated prospecting activity.
• Build and maintain the installed base map for the assigned geography, recording the property, decision makers, laundry room configuration, competitor brand, model, approximate age, capacity and condition for every property visited.
• Conduct on site laundry assessments and translate linen volume, operating routine and facility constraints into a correctly sized UniMac or Primus equipment proposal, built on either the in house laundry business case or the equipment upgrade business case.
• Sell on total cost of ownership, uptime and lifecycle value rather than upfront price, using the Alliance value selling approach and TCO tools.
• Prepare, present and negotiate commercial proposals, and close within approved pricing, discount and credit guidelines.
• Coordinate with Customer Support, Logistics and Service to ensure accurate order entry, installation readiness and post sale customer satisfaction.
• Maintain all accounts, contacts, visits, opportunities and next steps in the CRM, and submit a reliable monthly commit and rolling forecast.
• Report competitor activity, pricing, product positioning and segment trends from the field to support Brazil and LATAM commercial planning.
• Represent UniMac and Primus at trade shows and industry events in line with Alliance brand standards, using them to generate prospects and strengthen relationships with existing customers and the specifier community.
• Provide weekly trip reports to document visit details including objectives, feedback, and outcomes of each interaction, with special emphasis on identifying potential product gaps and activities of competitors.
• Complete travel expense reports on a weekly basis.
• Work in coordination with the Brazil Commercial team, the independent representative network and the distributor channel, avoiding channel conflict, following the agreed rules of engagement, and operating in full compliance with Alliance Laundry Systems policies and applicable Brazilian legislation. What you need to bring to the table: Education &

Experience:
• High school diploma or equivalent is required; Bachelor's degree in Business, Engineering or a related field is preferred.
• At least 3 years of successful business to business field sales experience, with a demonstrated record of hunting and closing new accounts.
• Experience selling capital equipment, or commercial and industrial equipment, into hospitality, healthcare or facility management is strongly preferred.
• Proven ability to manage a territory independently with limited daily supervision. This is essential for the Rio de Janeiro and Northeast positions.
• Prior exposure to laundry, HVAC, commercial kitchen or other building equipment is a plus. Skills and Abilities:
• Comfortable with high volume cold canvassing, including repeated unannounced visits and frequent rejection, as the daily core of the role.
• Strong consultative selling, negotiation and closing skills, with the ability to sell on value and total cost of ownership rather than price.
• Disciplined use of CRM, with comfort in pipeline management, forecasting and activity reporting.
• Proficient using Microsoft Office programs, such as Excel, Outlook, Power Point, MS Teams and Word.
• Capable of planning and maintaining workflow using calendars, maps, route planning tools, expense systems, and time management planning.
• Fluent Portuguese is required. English is not required for this position; training and technical support are delivered in Portuguese through the Sao Paulo office.
• Strong written and verbal communication skills, with professional presence and the ability to build credibility with owners, general managers, maintenance leaders and procurement decision makers.
• Self motivated, resilient and results oriented, comfortable working to a quota and a commission based incentive structure. Travel:
• Ability to travel up to 60% of the time and adapt to changing work schedules
• Valid Brazilian driver's license, category B, is required. A company provided rental vehicle will be made available. Standard and Physical

Requirements:
• Position involves sustained walking and standing for extended periods, sitting for long periods while travelling, manual dexterity, stooping, and bending
• Ability to carry sales materials, product literature and samples during field visits
• Must reside within the assigned geographic market Alliance Team Members Demonstrate DRIVE:
• Dedicated: Follows through on commitments. Strong say/do.
• Respectful: Acts with integrity and values diverse perspective.
• Innovative: Always looking for a better way; leads change.
• Versatile: Adapts quickly to changing circumstances. Demonstrates agility.
• Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs.