Graphic Designer

Overview:
Responsibilities:
_ Without restricting the generality of the above-stated basic functions, this position shall perform such duties and responsibilities as may be assigned including but not restricted to the following:_
Motion Graphics
- Create motion graphics, animated assets, and visual effects for social media, digital advertising, and campaign content.
- Develop animated text treatments, product callouts, transitions, and branded motion elements.
Video Editing
- Edit short-form video content for Instagram, TikTok, Facebook, YouTube, and other digital platforms.
- Produce content cutdowns, product videos, promotional videos, and platform-specific creative assets.
- Optimize content for engagement and platform performance.
- Assist in expanding the company's brand identity
- Conduct research on the latest design technologies and trends, and integrate them as needed
- Exterior and Interior Store Design
- Expertly design interior and exterior walls, windows, posters, and signage
- Create eye-catching POP displays, such as counter and shelf displays, sidekicks, and side-stacks
- Design impressive signage, including banners, easels, aisle talkers, and wobblers
- Produce engaging animations and graphics for TV screens
- Ensure all design deliverables align with branding guidelines
- Retail Packaging
- Generate innovative packaging concepts from competitor analysis, internal research, creative briefs, and manager directives.
- Produce dielines for various packaging types, including boxes, wrappers, labels, stickers, and hangtags.
- Ensure compliance with customer style-guides and prepare necessary approval documents.
- Develop packaging dielines according to customer requirements and design specifications.
- Product Design,Photography and Illustration
- Design and format product instructions, catalogs, and brochures
- Produce necessary technical and classical illustrations
- Capture lifestyle photography as required
Organization
- Collaborate effectively with fellow designers to achieve accurate and efficient work
- Demonstrate superior multitasking abilities by managing multiple projects with strict adherence to deadlines and exceptional attention to detail
- Exhibit excellent organizational skills by meticulously maintaining and properly labeling files on the art server
Production
- Produce final files: outline, color swatch, and specification sheets
- Thoroughly review final production for errors: file accuracy, color correctness, and dieline precision
Qualifications:
- 3-4 Year Bachelor or Diploma in Graphic Design
- Proficiency in Adobe Cloud (Illustrator, Photoshop, InDesign) and working on a MAC environment is essential.
- Strong verbal and written English skills are necessary to effectively communicate with clients and colleagues.
About Us:
High Tide Inc.
is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count7.
High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:
- Bricks & Mortar Retail: Canna Cabana is the largest cannabis retail chain in Canada, with 195 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing.
In , Canna Cabana became the first cannabis discount club retailer in the world.
- Retail Innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant.
Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz name.
High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in , , and by the Globe and Mail's Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both and TSX Venture 50.
High Tide was also ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for **.
HT