Director, Category Management, Brazil

Location(s):
Brazil
City/Cities:
Sao Paulo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
February 24, ****
Shift:
Job Description Summary:
At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
The
Director, Category Management, Brazil
leads the design and deployment of the Category Management strategy for the
Country
, shaping the long
term growth vision for NARTD categories and ensuring optimal portfolio placement, space, and display to maximize shopper interaction and sales. The role drives data
driven planograms, visual merchandising, and stock principles, partners with RGM and Channel Execution to deliver the right OBPPC at the right time and
price, and
achieves category financial targets.
This is a regional, cross
functional leadership role operating across multiple markets and retail formats, requiring strong executive influence with bottlers and key retailers, and the ability to set direction, allocate resources, and lead an operational area to deliver against the Zone's strategic priorities.
What You'll Do for Us
Design Category Management strategies and guides for key markets, aligning priorities in Business Plans and expanding category influence.
Lead the Catman Community, fostering shared learnings, cases, and tools; ensure execution and tracking discipline.
Pilot and scale data
driven approaches with internal/external partners, strengthening Catman's contribution to commercial strategy.
Build Modern Trade Category Visions by country/category; deploy data
driven planograms to secure the right shelf space, placement, and execution.
Engage retailers to land the category vision and planograms—aligned to their strategies—to grow category performance and KO portfolio results.
Partner with RGM & Channel Execution to ensure assortment, OBPPC, price
pack architecture, and availability meet shopper needs at key moments.
Key
Responsibilities
1)
Category
Strategy
& Vision
Own the category growth vision for
Brazil
across Modern Trade; deploy the NARTD category vision consistently by retailer format.
Translate shopper & category insights into commercial strategies that drive recruitment, trial, frequency, and trade
up.
Set direction for architecture, space allocation, planograms, visual merchandising, and stock principles to meet category financial targets.
2)
Insights
,
Analytics
&
Planogram
Excellence
Lead holistic, data
driven diagnostics (demand moments, shopper missions, trip types, cross
elasticities, space
to
sales) to inform shelf and display decisions.
Build customer
back narratives and top
management
ready materials that integrate multiple data sources into a compelling story.
Establish measurement frameworks to track execution quality, space compliance, incidence, rate of sale, and category health; identify continuous improvement opportunities.
3)
Retailer
Engagement
&
Execution
Negotiate category principles and planograms with retailers to optimize KO and total category performance; guide macro/micro space allocation.
Improve shelf placement for KO and competitors where relevant to unlock total category value; build mutual value cases grounded in data.
Partner with KAMs to embed category strategies in Joint Business Plans and long
range plans with priority customers.
4)
Capability
Building &
Community
Leadership
Lead the CATMAN community across the
Country
; codify and lift & shift best practices, tools, and playbooks.
Design and run a CATMAN Curriculum to upskill system teams (KO + bottlers) and increase influence with key customers/categories.
Sponsor test
and
learn pilots (AI
assisted planograms, computer vision shelf analytics, micro
space optimization, etc.) to scale what works.
5)
Commercial
Integration
Partner with RGM to align OBPPC, pricing, and promo with category and retailer strategies.
Work with Channel/Shopper Marketing to build occasion
led activations (experiences, bundles, adjacencies) that drive incidence and frequency.
Ensure financial viability and coherence across customer agreements in the
portfolio;
support forecasting, scenario planning, and governance.
6) Market
Enablement
& Best
Practices
Provide actionable insight
on
category growth opportunities to country/category
leads;
support Business Plan decisions.
Benchmark within and beyond LATAM to raise the bar on Catman tools, process, and retailer influence.<