Google Tag Manager

As an Ad Google Management Specialist, you will play a critical role in supporting and scaling our media operations infrastructure.
You'll help ensure that tracking pixels, tags, and product feeds are implemented correctly and operating reliably across a wide range of platforms and vendors.

Partnering closely with Media Engineering and cross-functional teams such as Growth, you'll support the technical execution of vendor integrations, maintain platform health, and help troubleshoot tracking or feed related issues that impact campaign performance.
Your work will help ensure our paid media ecosystem remains stable, compliant, and ready to scale.
Tools and Technologies: Expect to work with tools such as Google Tag Manager (GTM), Segment.io, and ProductsUp, while supporting integrations across media platforms like Meta, Google Ads, TikTok, and Snapchat.
This is a great opportunity to deepen your experience in AdTech and MarTech operations in a collaborative, fast-moving environment.
Responsibilities:
- Perform routine updates to tags, pixels, and cookies within Google Tag Manager (GTM) to support media tracking.
- Monitor site performance and QA tracking events; document and escalate discrepancies in data accuracy (e.g., pixel firing issues or inconsistent data capture).
- Conduct bi-weekly audits of core media pixels across media platforms (Facebook, Google Ads, TikTok, etc.).
- Maintain a pixel health tracker to support prioritization for sprint planning.
- Execute updates and optimizations to media product catalogs, including promotional updates, product titles, and other attributes.
- Assist with setup and QA of new product feeds across marketing platforms, following documented requirements and partner guidance.
- Monitor and triage ProductsUp errors on a weekly basis to ensure feed integrity and continuity
- Monitor audience list health daily via dedicated channel Slack alerts; proactively identify and report syncing or availability issues.
- Set up new audience lists and destinations based on campaign needs and partner requirements.
- Create new advertising accounts and implement tracking infrastructure, following a pre-defined checklist and platform best practices.
- Execute onboarding and offboarding tasks for media and ad tech tools.
- Support the development and maintenance of team documentation and operational processes.
Experience & Skills:
- Hands-on experience with tag and pixel implementation (Google Tag Manager required).
- Hands-on experience managing product feed attributes and feed integrations for paid media (Meta Dynamic Ads, Google Shopping/Google Merchant Center, etc.) is strongly preferred
- Strong working knowledge of digital advertising platforms (Meta, TikTok, Google Ads, etc.).

- Basic understanding of HTML, CSS, and JavaScript as it relates to tracking and tag implementation
- Familiarity with project management tools such as Asana.

- Ability to manage multiple workstreams, deadlines, and operational tasks with mínimal oversight.
- Strong communication skills, especially when communicating technical concepts to non-technical partners.
- Proven ability to collaborate effectively with cross-functional teams.
Comfortable working in a fast-paced, evolving environment.
:
- Experience with Segment.io and/or feed management tools is a plus
Compensation: $1,600 us dollars per month
Monday - Friday
Between 8:00 am - 6:00pm pacific ( 8 hours + 1 hour for lunch)
Home office
Must be proficient in professional English
Resume must be in English
Pay: From R$8,** per month
Education:
- Bachelor's (required)
Experience:
- GTM preview & debugging and troubleshooting: 2 years (required)
- Google Tag Manager: 3 years (required)
- Product feed integrations: 2 years (required)
- Digital advertising and analytics platforms: 2 years (required)
- Tableau, Domo, or other BI tools: 2 years (required)
- Basic SQL: 1 year (required)
- Basic html/css/javascript: 1 year (required)
- Tag creation & deployment for any Media platforms : 3 years (required)
Language:
- English proficient - 85% (required)
Work Location: Remote