CRM/Marketing Manager
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Our client, a captive finance bank, is looking for a professional to take on the position of CRM/Marketing Manager.
Responsibilities:
The CRM / Marketing Manager is responsible for leveraging customer data to design, implement, and optimize CRM strategies with the goal of increasing customer engagement and retention through to the brand purchase.
This role requires close collaboration with the Product, Field Sales, Pricing, and Customer Service teams, as well as third-party partners, to create personalized campaigns, manage customer journeys, and drive customer lifetime value.
1. CRM Strategy Development
- Develop Retention / Loyalty program and go-to market strategy
- Cooperative project development / support OEM / BHCB brand, i.e. CONNEX
- Develop and execute CRM strategy / initiatives aligned with OEM strategy customer retention, engagement.
2. Campaign Planning & Management
- Plan, execute, and monitor Email marketing, SMS, Social media notifications, and other communication channels aimed at different customer segments
- Customer Segmentation : Utilize customer data and insights to create targeted segments for personalized campaigns based on behavior, lifecycle stage, and preferences based on segmentation methodology
- A/B Testing & Optimization : Conduct A/B testing to determine the best-performing strategies and continuously improve campaign performance.
3. Customer Journey Mapping
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