Analytics and Automation Specialist

REMOTE ANALYTICS AND AUTOMATION SPECIALIST TO WORK WITH SYDNEY, AUSTRALIA AGENCY. 

About The Role

SOMO is a Sydney-based performance marketing and digital agency, with a small London presence, hiring a Digital Analytics & Automation Specialist to help deliver on a services agreement with a major client, spanning analytics administration, technical implementation, measurement strategy, and workflow automation. This is a hands-on role covering everyday system hygiene through to building automated processes that reduce manual reporting and operational overhead.

The role is structured around three core service pillars, plus a growing automation function.

Working Hours & Availability

This role reports into a Sydney-based team, so overlap with Sydney business hours is essential:

• Core availability window (required): 9:00am–1:00pm Sydney time (AEST/AEDT), every working day
• The remaining hours of your 8-hour day are flexible and can be worked to suit your own schedule/timezone
• Given Brazil's timezone difference, this core window will typically fall in the evening to midnight for a Brazil-based hire, candidates should confirm this is workable for them before applying

Key Responsibilities

1. Admin Tasks (system hygiene & operational support)

Manage platform access (GA4, GTM, Looker Studio)

Update dashboard permissions

Set up and maintain scheduled reports/emails

Conduct system hygiene audits

Maintain progress tracking documentation

Acknowledge and resolve routine requests within same-day/1-business-day turnaround

2. Implementation Tasks (technical setup & troubleshooting)

Configure event tracking (form submissions, button clicks, etc.)

Build and maintain dashboards, with a strong emphasis on advanced Looker Studio usage and setup (GA4 also used)

Pull data from third-party platforms via APIs and manage API integrations

Perform ad hoc data extractions

Troubleshoot data discrepancies across platforms

Support integrations with other third-party systems as needed

3. Strategy Tasks (consultative & planning support)

Contribute to measurement framework design

Assist with attribution model development

Support privacy/compliance strategy work (e.g. cookie consent changes)

Help plan reporting infrastructure

Assist in journey mapping and insights workshops

4. AI Automation (new capability)

Design and build AI-powered automation flows to streamline reporting, data extraction, and routine admin tasks (e.g. using tools like Zapier, Make, n8n, or custom scripts)

Identify opportunities to automate repetitive workflows currently done manually across admin and implementation tasks

Build and maintain automations that pull from analytics platforms (GA4, GTM, Looker Studio) and push into reporting or notification systems

Document automation logic clearly so workflows are maintainable by others on the team

Required Skills & Experience

• Strong hands-on experience with GA4, Google Tag Manager, and advanced Looker Studio usage and setup 
• Experience with event tracking implementation and debugging data discrepancies
• Comfort pulling data from third-party platforms via APIs, and general familiarity working with API endpoints
• Understanding of measurement frameworks and attribution modelling
• Working knowledge of privacy/compliance requirements affecting tracking (e.g. cookie consent)
• Demonstrated experience building AI automation flows — e.g. Zapier, Make.com, n8n, or custom integrations using LLM/API-based tooling
• Strong documentation habits
• Ability to work independently on assigned tasks while flagging proactive recommendations
• Excellent English (written and verbal) — essential
• Comfortable communicating directly with clients, including handling complex briefs and translating technical detail into clear, client-ready language

Nice to Have

• Experience managing Google Ads campaigns and reporting on channel performance
• Prior agency-side experience managing enterprise client relationships
• Exposure to Python or JavaScript for custom automation/scripting

Working Arrangements

• Must be available Sydney 9:00am–1:00pm (AEST/AEDT) daily for overlap with the Sydney team; remaining hours of the 8-hour day are flexible.
• Standard client-facing hours are Monday–Friday, 9:00am–1:00pm AEST, excluding public holidays, unless otherwise agreed.
• Tasks are formally assigned with defined scope and