Sales Operations Analyst

About the company
Globalfy is an all-in-one platform to simplify doing business in the US: open, manage, and expand to the American market from anywhere. We are a company that grew more than 500% in the last few years. Our business is #BORNTOBEGLOBAL, and there are plenty of opportunities for you to grow and develop your career with us. Our team members are part of a successful story and they make a difference in the world. Apply for this incredible opportunity to become a #Globalfire Why work at Globalfy At Globalfy, we embrace diversity and celebrate the unique cultures and backgrounds of our global team. Here, you'll find an inclusive and dynamic work environment, with opportunities to learn, grow, and thrive with more than 60 talented colleagues from eight different countries.

We offer
a thoughtful benefits package designed to support each team member’s well-being and professional journey, while creating a workplace where everyone feels valued, heard, and empowered to contribute. Our clients rely on us for effective, high-quality solutions that help them confidently expand their businesses to the US. Our services include:
• Business Formation
• Bookkeeping Services
• Tax Services
• Virtual Address About the position We’re looking for a highly organized, analytical, and tech-savvy Sales Operations Analyst – AI & Lead Management to help us make sure valuable sales opportunities never fall through the cracks. At Globalfy, AI already plays an important role in how we interact with and qualify potential customers throughout their journey. Our AI sales agent, Jessica, handles a high volume of lead conversations every day. Your role will be to provide the human layer behind this operation . You will monitor conversations, identify buying signals and high-value opportunities, determine when human intervention is needed, and make sure the right opportunities reach the right salesperson at the right time. You will spend a significant part of your day inside HubSpot , monitoring leads, conversations, activities, and opportunities. You will also work closely with Sales, Marketing, and the team responsible for Jessica to continuously improve how we qualify, route, and engage with potential customers. This is not a traditional SDR role, and you will not be responsible for running sales meetings or closing deals. Your job is to make sure our salespeople spend their time on the right opportunities — and that we don't miss valuable opportunities hidden inside a high-volume inbound operation. What you'll own As a Sales Operations Analyst, you will: Monitor and review conversations between inbound leads and Jessica, our AI sales agent; Identify buying signals, high-intent leads, valuable opportunities, and conversations requiring human intervention ; Escalate qualified and high-priority opportunities to Sales quickly; Route leads to the appropriate salesperson according to predefined criteria such as language, geography, customer profile, opportunity type, and ownership rules; Continuously monitor HubSpot to identify leads and opportunities requiring action; Make sure important opportunities don't get lost because of delayed follow-ups, incorrect routing, incomplete information, or AI limitations; Review and help evaluate the quality of MQLs generated by Marketing; Work closely with Marketing to provide feedback on lead quality, sources, campaigns, patterns, and conversion potential ; Identify cases where Jessica missed a buying signal, misunderstood a lead, failed to collect important information, or should have escalated a conversation earlier; Provide clear and structured feedback to the team responsible for developing and improving Jessica; Identify recurring patterns, objections, questions, and problems across lead conversations; Help improve qualification criteria, prompts, routing rules, workflows, and sales processes; Maintain strong CRM hygiene and make sure relevant information is properly registered in HubSpot; Use HubSpot lists, filters, properties, tasks, workflows, reports, and other tools to monitor and prioritize leads; Use ChatGPT and other AI tools to analyze conversations, classify leads, identify patterns, summarize information, and increase productivity; Look for opportunities to reduce repetitive manual work through AI, automation, filters, workflows, and better processes; Collaborate daily with Sales, Marketing, and the teams responsible for our AI agents. What we're looking for We're looking for someone who understands sales processes but is especially strong at organization, systems, technology, pattern recognition, and execution . You may have previous experience as an SDR, BDR, pre-sales representative, inside sales representative, e-commerce salesperson, sales operations analyst, or in another high-volume commercial environment. Must-have Previous hands-on experience working in sales, pre-sales, SDR/BDR, inside sales, e-commerce sales, sales operations, or another commercial environment ; Stro