Business Development Manager

Business Development Manager – Digital Products & GrowthCompany Description Polis Consulting is an international marketing technology consultancy operating across Europe and Latin America. Since 2014, we have helped brands, agencies, media companies, and institutions make better decisions through advanced Digital Marketing Management, Social Media Intelligence, analytics, and AI-driven solutions. Alongside our established portfolio of global MarTech platforms, Polis is increasingly developing and commercializing its own digital products, including Report Factory, Pythia, and Ontyx , as well as additional products currently in development. We are now looking for a Business Development Manager – Digital Products & Growth to take ownership of bringing these products successfully to market and generating scalable online sales. Role Description This is a highly entrepreneurial and execution-oriented role. The Business Development Manager will be responsible for the commercialization and growth of our proprietary digital products , particularly products designed to be sold internationally through e-commerce, self-service, and digitally generated leads. The objective is simple: turn products into revenue. The person will own the complete commercial go-to-market process, from defining positioning and launching websites and landing pages to generating traffic, leads, conversions, and ultimately recurring customers. The Business Development Manager will report directly to the C-level of the Polis Consulting Group and will work closely with senior leadership on product commercialization, market priorities, pricing, growth targets, and international expansion. The role has access to the broader resources of Polis, including marketing, design, content, sales, product, consulting, data, and technology teams. However, the Business Development Manager is expected to coordinate these resources and make sure execution actually happens. Main Responsibilities Own the go-to-market and commercial strategy for Report Factory, Pythia, Ontyx , and future Polis/Loxias digital products. Develop and execute plans to generate online sales and recurring revenue. Define target audiences, buyer personas, use cases, positioning, pricing communication, and commercial messaging. Coordinate the creation and continuous optimization of product websites, landing pages, signup flows, and conversion funnels. Work with internal and external resources to develop the required copy, design, creative assets, product demonstrations, videos, and sales materials. Define and manage the content calendar for each product. Develop organic acquisition strategies across relevant digital and social channels. Plan and coordinate paid acquisition campaigns, including search, social media, retargeting, and other performance channels. Define campaign objectives, budgets, audiences, KPIs, and conversion targets. Continuously test different messages, offers, channels, and landing pages to improve conversion. Build lead-generation and nurturing processes together with marketing and sales resources. Identify partnerships, affiliates, agencies, resellers, influencers, communities, or other channels capable of accelerating product adoption. Monitor the entire commercial funnel, from traffic and lead generation through trial, conversion, activation, retention, and upselling. Establish clear reporting around CAC, conversion rates, pipeline, MRR/ARR, churn, and other relevant SaaS/e-commerce metrics. Collect feedback from prospects and customers and translate commercial insights into recommendations for the product team. Work closely with product management to identify the features and improvements most likely to accelerate sales. Take ownership of commercial results and continuously identify new ways to grow the business internationally. What We Are Looking For We are looking for someone who has done this before . The ideal candidate should have practical experience taking a digital, SaaS, MarTech, analytics, or technology product to market and generating customers through digital channels. We are particularly interested in candidates coming from: MarTech companies SaaS companies Digital marketing agencies Performance marketing agencies Social media, analytics, intelligence, or data companies Digital product or e-commerce businesses Required Experience and Skills Proven experience in business development, growth, digital product commercialization, e-commerce, SaaS, or performance marketing. Demonstrable experience building or scaling the commercial funnel for a digital product. Strong understanding of digital acquisition, conversion funnels, landing pages, lead generation, and online sales. Experience with both paid and organic marketing strategies. Ability to coordinate multidisciplinary teams including marketing, design, product, technology, and sales. Strong commercial mindset combined with hands-on execution capabilities. Comfortable working with data and performance me