Senior E-Commerce Designer

Senior E-Commerce Creative Designer Good design makes you look. Great e-commerce design gives you a reason to buy. We're growing our creative team to support a portfolio of health, wellness and specialty nutrition brands. We're looking for a designer who can see what makes each brand worth paying attention to and bring that to life. You'll take creative ownership of assigned brands across our portfolio, with room to shape the work, test your ideas and build on what's already working. An established brand deserves fresh thinking just as much as a new one.

About Us
Our portfolio includes Netrition, BariatricPal, PatchAid, Bariatric Eating, Alex's Low-Acid Coffee and several newly acquired brands. Our customers might be finding foods they can enjoy after bariatric surgery, stocking a low-carb pantry or looking for coffee that's easier on their stomach. Those are different shopping experiences, and the creative should reflect that. As we grow, we're building a team that can give each brand the attention and identity it deserves.

About the Role
You'll take hands-on creative ownership of assigned brands, with email at the center of your work. From Klaviyo email campaigns and flows to paid advertising and Shopify product page imagery, you'll turn products and promotions into creative that feels unmistakably like the brand behind it. We're looking for someone who can make the tenth email about a bestselling product feel worth clicking again. Someone who sees a stronger advertising angle, knows which product detail deserves the spotlight and can carry an idea from a rough conversation to finished creative. You'll work closely with marketing leadership on direction and priorities, then bring your own judgment to the execution. There's room to experiment and challenge an idea. You'll also see how the work performs, because your involvement shouldn't end when you hand over the files. What You'll Own Email Creative Design campaign and lifecycle emails for Klaviyo, with email as your primary creative responsibility Develop creative for promotions, product launches, welcome, replenishment, abandoned cart, winback and post-purchase programs Build flexible layouts and templates that improve production speed without making every send look identical Create clear visual hierarchy around the message, product, offer and call to action Design for mobile readability and how emails actually display in the inbox Work closely with CRM strategy and copy so the design strengthens the idea instead of decorating it Build directly in Klaviyo or provide organized, implementation-ready designs to the team Use click and conversion results to improve future creative Paid Advertising Create static, animated and short-form ad creative for Meta, Google and other paid channels Develop genuinely different concepts from the same product or offer Create testing variations around hooks, audiences, customer objections, formats and selling angles Partner with the paid media team to understand performance and improve the next round Adapt creative to each placement while keeping the brand recognizable Resizing one ad six times is not creative testing. Shopify and PDP Creative Design product detail page galleries that help customers understand the product without digging through paragraphs of copy Create product comparisons, ingredient callouts, benefit graphics, how-to visuals and lifestyle content Identify unanswered customer questions, weak selling angles and confusing product information Design landing pages, collection graphics, homepage banners and promotional site assets Build with mobile shoppers in mind Protect product accuracy, including packaging, label details, approved claims, quantities and proportions A beautiful PDP that leaves the customer confused didn't do its job. Brand Ownership Take visual ownership of assigned brands across email, paid advertising and e-commerce Learn each brand's customer, product catalog, positioning and competitive landscape Keep each brand recognizable and distinct across the portfolio Build and maintain brand guidelines, templates and organized asset libraries Catch outdated packaging, incorrect products and off-brand creative before they go live Bring forward campaign ideas and visual opportunities without waiting for a finished brief Help established and newly acquired brands develop a stronger creative point of view Changing the logo and background color does not make it a different brand. What We're Looking For Klaviyo Experience Is Required You need proven experience working in Klaviyo and designing e-commerce campaigns and lifecycle emails. Email is the core of this role, and a strong general design portfolio alone won't be enough. We're flexible about whether you create in Figma, Canva or Adobe. We're not flexible about knowing how email works: mobile readability, message hierarchy, clear calls to action and designs that hold up in the inbox, not just the mockup. You should understand how a promotional c