Global Portfolio Program Manager

Encontrado em: Talent BR C2 - 2 semanas atrás


Rio de Janeiro, Brasil Fresenius Medical Care, Latin-America Tempo inteiro

VISÃO GERAL DO CARGO:

Gerenciar os esforços de marketing (planejamento/posicionamento, promoção, acesso ao mercado e gerenciamento do ciclo de vida do produto) para produtos atribuídos em nível global. Segmento de mercado de saúde ecossistêmica.

Colaborar com as partes interessadas locais apropriadas do país para ajudar a executar a estratégia do Portfólio de Hemodiálise.

Desenvolver, executar/implementar e comunicar o plano e estratégias gerais de marketing do produto. Auxiliar no estabelecimento e execução de metas e objetivos de curto e longo prazo para esforços de marketing de produtos, garantindo o alinhamento com os planos estratégicos da divisão e da empresa.

Garantir que todos os materiais promocionais/publicitários atendam às diretrizes internas e regulatórias e de conformidade.

PRINCIPAIS ATIVIDADES:

• Promover e apoiar ativamente a implementação do Portfólio Renal globalmente através dos Especialistas no Assunto de Marketing do Portfólio Renal Regional.

• Garantir a comunicação adequada, o alinhamento da estratégia do portfólio de produtos e a utilização dos recursos disponíveis para cumprir os objetivos.

• Colaborar estreitamente com os gerentes globais para identificar reivindicações de produtos em torno das categorias de valor do ecossistema que contribuem para comunicar o valor da parceria com a empresa.

• Identificar apoio específico aos países para facilitar o processo de implementação nos países, acompanhar a sua eficácia e fazer recomendações para melhorar os processos internos.

• Desenvolver e manter relacionamentos fortes com partes interessadas internas multifuncionais (ou seja, serviços de negócios comerciais, equipe comercial, unidade de negócios no centro, equipes locais de vendas e marketing) e fornecer feedback/suporte do portfólio da Renal em suas percepções e solicitações.

• Acompanhar a execução do lançamento da oferta do portfólio de produtos e monitorar o desempenho para ajudar a garantir que os KPIs estejam no caminho certo.

• Apoiar o gerenciamento de projetos para garantir que todos os itens de ação, riscos, problemas e decisões sejam documentados, comunicados e concluídos.

• Apoiar a comunicação do ecossistema usando todos os canais acordados para garantir o compartilhamento de melhores práticas e partes interessadas e equipes de projeto informadas e atualizadas.

• Desenvolvimento de briefings, apresentações, orientação estratégica, materiais de marketing ou quaisquer outros requisitos (ou seja, reuniões de gestão, materiais de marketing e outras necessidades específicas)

REQUISITOS:

Graduação em Administração, Economia, Marketing ou áreas afins Desejável MBA Inglês avançado Pacote Office avançado Experiência em marketing, vendas e negócios relacionados à MedTech. Vivência em gerenciamento de projetos e produtos obrigatória Habilidade para transitar em ambientes multifuncionais complexos globais e ser adaptável Disponibilidade para viagens Career with a purposeWe offer an opportunity to create and deliver treatments that save and change lives for the better. We’ll support your ongoing development. And you’ll be part of a dedicated team of people who inspire each other to create the best possible healthcare outcomes each and every day. Inclusion and diversityJoining Fresenius Medical Care means becoming part of a team that values diversity. We embrace the wealth of different backgrounds, cultures, experiences and opinions that make up our workforce and strive to create an inclusive atmosphere in which all our employees feel valued. StabilityDeveloping innovative products and continuously improving our renal therapies made us the clear market leader in the production of hemodialysis machines, with sustainable, profitable growth . This position provides our 125000 employees with the stability and security they need to help improve the lives of our patients. Learning and developmentWe offer participation in programs at world-class business schools, leadership development, regular training for our nurses, health care professionals and manufacturing staff and digital access to high-quality educational content for all employees worldwide 24/7. Local benefitsOur employees enjoy both local and global opportunities for growth and personal fulfilment. We offer local benefits designed to suit the requirements of the respective country and place of work to create ideal conditions everywhere. Work-life balanceWe want to empower people to deliver better care. Therefore, we promote a better work-life balance through flexible working hours, part-time models, the possibility to work from home, and more.
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