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Marketing Specialist, Partner Marketing, LATAM

3 meses atrás

São Paulo, Brasil Zendesk Tempo inteiro
Job Description

Zendesk is the market leader in customer support software, providing a platform for companies that allows them to deliver improved experiences across the entire customer journey. We are seeking a Specialist to support Partner Marketing efforts in LATAM supporting our GTM Partners with a focus on Brazil and also throughout the region. Partner Marketing at Zendesk is responsible for planning and executing demand generation campaigns with our strategic GTM partners. In addition, is responsible for ensuring our partner community is consistently informed of all our events, activities, program updates, and product announcements.

Partner Marketing works closely with Partner Sales to drive growth through go to market Partners. An ideal candidate will have a strong interest in marketing and ability to work with a cross-functional team to support go-to-market initiatives. 

 

What you get to do every day:

  • Work closely with the Senior Specialist of Partner Marketing, and across Partner Marketing, to execute demand generation and engagement plans for the LATAM region. 

  • Provide support and recommendations to strategic Zendesk Partners to ensure they have all necessary sales and marketing resources, including case studies, press releases, data sheets, sales training resources, and more. 

  • Manage Marketing Development Funds (MDF) process for Partners with 1-1 support, including reporting on ROI and other results achieved through the activities. 

  • Assist with pipeline reporting, including reports for Partner Sales, QBRs, and ad hoc reporting requests. Make recommendations for new demand generation activities based on trends in reporting.

  • Manage execution of demand generation programs with Strategic partners, including vendor management for programs where 3rd party agencies are leveraged. 

  • Develop guides and marketing educational materials for Partners, allowing them to leverage self-service tools available to the Zendesk Partner ecosystem. 

  • Develop content for and present Partner Marketing updates on monthly Partner facing webinar series. 

  • Provide day-to-day support for Partner Marketing and Sales, including requesting purchase approvals, maintaining contact lists, and responding to ad hoc questions/support needs from Partners. 

  • Collaborate with cross-functional teams, including Partner Sales, Partner Ops, LATAM Field Marketing, Finance, Procurement, and Legal. 

  • Leverage tools such as Asana; Salesforce; MS Suite, especially Excel, including pivot tables, basic formulas, and filter/sort; GSuite; and other internal tools built on Zendesk.

What you bring to the role:

  • Bachelor’s degree with 2-4 years of marketing experience in a similar role, Partner Marketing experience preferred

  • Creativity and confidence to try new ideas

  • Strong organizational, time management, and interpersonal skills

  • Fast learner, willing to jump into our team’s fast-paced projects and have fun

  • Experience with marketing tech stacks (Salesforce, Splash, Google Analytics, etc) preferred

  • Spanish (nice to have)

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.