TikTok Marketing Manager

3 semanas atrás


São Paulo, Brasil TikTok Tempo inteiro

About the team

:TikTok's Marketing team in Latin America helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. Our job is to build a loved brand while bringing new audiences to the platform across all marketing channels. Responsibilities- Develop and implement marketing strategies to promote a healthy TikTok brand in Brazil, including campaigns, events, brand reputation and D&I initiatives- Establish and promote deep communication and collaboration with local KOLs on traditional media, social media and other digital channels to develop online reputation and brand awareness.- Build brand strategy for impactful growth opportunities including brand perception, active users and market share- Research local market trends and user demands; provide operation strategies and support execution. - Lead marketing campaigns and initiatives end-to-end execution, including agency management, cross-function alignment and success measurement (using analytics and data to track key performance indicators and identify areas for improvement)- Manage marketing budgets, including allocating funds to different initiatives and monitoring expenses to ensure that campaigns are delivered on time and on budget.- Collaborate with other departments within the cross-functional team, including sales, operations and PR to ensure that marketing initiatives align with overall business goals and objectives.

- 7+ years of related experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or branding; relevant experience in tech companies preferred. International company experience preferred.- Strong analytical skills and being able to analyze data to measure the success of marketing campaigns.- Highly motivated and result-oriented self-starter. With the capability to tolerate the high speed and pressure working load and intent to ask for chasing the high performance.- Strong background in project management and operational tasks within projects (contracts, payments, reports, etc)- Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies)- Excellent communication skills, including the ability to present ideas to stakeholders- Experience in marketing techniques such as tv, ooh, print, social media, paid media, influencer and measurement.- Strong collaborative skills
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