Integrated Marketing Specialist

Overview Infobip is a company that values creativity, persistence, and innovation, believing that teamwork helps everyone reach greater heights. Since 2006, Infobip has been innovating at the edge of technological possibilities and now shapes global communications of the future. With 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions. Role Description Integrated Marketing Specialist role involves actively contributing to the development of integrated marketing strategies for the assigned vertical, while also taking on increasing responsibilities in local brand awareness campaigns, marketing plans, and event management in order to drive targeted engagement and amplify brand presence in the region. Responsibilities Create local integrated marketing strategy - with key stakeholders to identify local market target solution focus, verticals, events, main industry, associations, accounts to implement local brand awareness and thought leadership campaigns. Regional campaign development and management Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements. Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required. Ensure annual budget management and control. Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner events and Conferences/seminar, Customer Events. Evaluate events success, track key metrics and provide post event analysis to optimize future strategy Organize events: supplier management and price negotiation, internal event processes, synchronization with local sales & marketing teams and global marketing teams, branding collateral, logistics. Identify and execute targeted marketing initiatives focusing on key account development and expansion - working directly with Growth Marketing team Regularly communicate marketing plans, progress and results of lead generation and pipeline over marketing numbers report Other activities related to the role Qualifications Proven 3+ years of experience creating and managing integrated marketing campaigns that deliver measurable results. Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI. Excellent communication, collaboration, and organizational skills. Ability to manage multiple projects in a fast-paced, high-demand environment. Event planning expertise (virtual & in-person), from logistics to post-event analysis. Proficiency with tools like Jira, Asana, Monday.com, or Trello. Knowledge with CRM tools, like Salesforce, Qlik Sense, others. Self-motivated, results-driven, and adaptable to changing priorities. Nice to have: experience in the technology or communications industry. Perks And Benefits Health Insurance 100% covered by Infobip Dental Insurance Life Insurance Commuting Allowance (parking slot or Uber) Meal Voucher Gympass Childcare Assistance Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity. Seniority level Associate Employment type Full-time Job function Marketing and Sales Industries IT Services and IT Consulting and Software Development #J-18808-Ljbffr