Paid Social Specialist

**We're Phiture**: a leading mobile growth consultancy driven by a mixed, close-knit team of marketing pros from around the world. We're on a mission to lead the way in mobile growth and we need great people to make it happen.
As a valued member of the team, you'll help us move the needle for tier-one brands like Headspace, Adobe, and Soundcloud, learn from some of the best consultants in the business, and enjoy a few laughs along the way. Inclusion, progressive thinking, and thought sharing is how we move our company and the industry forward: join our friendly community and we'll do the same for your career.
**What to expect**
We are looking for an experienced **Paid Social Specialist (m/w/d)** who will be joining our lovely performance marketing team and work on several paid social media channels such as Facebook, Tiktok, Snapchat, Google, Reddit & Twitter among others. You will be supporting the client management team with your insights and recommendations to devise effective paid social media testing strategies, such as optimizing our paid social strategy through audience targeting, creative, and reporting processes among other levers.
Consult our clients based on their growth opportunities and challenges while helping the account management team on paid media strategies.
- Innovating and updating our approach to audience targeting strategies through industry changes (e.g. iOS 14, Facebook interest targeting removal, web-to-app acquisition flows)
- Recommending the best channel and audience mix for client goals/performance
- Recommending custom audiences for lookalike and remarketing targeting
- Innovating and strategizing on how to produce high-spending creative hits while developing methods to combat creative fatigue/burnout
- Devise new methods and strategies for improving reporting and creative processes
- Refining our process of creative research including competitive analysis
- Refining our creative testing strategies for iOS 14, Android, and web
- Optimizing creative approach for the nuances and best practices of each network (Facebook, Instagram, Snapchat, TikTok, etc.)
- Optimize creative assets by working closely with our design team
- Work closely with our Data & Engineering team to develop cutting edge technology solutions
- Continually expand and optimize performance by looking into threats and opportunities
- Research and analyze competitors
- Mentor, train, guide junior and other members of the team
- Support the Performance Marketing Team Lead in long term team planning and processes
- Opportunities to produce relevant content and data-driven articles for our Services' knowledge base
- Opportunities to represent Phiture at mobile growth conferences giving workshops/talks
**What you bring to us**
- (optional) Bachelor or a Masters Degree in Marketing
- At least 3 years experience in managing paid social campaigns (e.g. Facebook, Snapchat, Tiktok, etc.) with 7 figures annual spend
- You are well-versed in mobile marketing, specifically acquisition
- You like to be up to date on current trends and best marketing practices
- Experience guiding creative strategy, testing & iteration
- You are able to collect, gather, visualize and analyze information in details and therefore, make decisions the most effective way
- (optional) You are familiar with campaign management tools (e.g. Kenshoo/SKAI, ), automation of campaign optimization, generating reports as well as A/B and multivariate experiments
- You have experience with reporting tools (e.g. Google Data Studio, Tableau, etc.)
- Capability to coach/mentor team members to grow their skills and establish a career progression plan.
**WHAT WE OFFER YOU**
- Share in Phiture's success through a company-wide bonus scheme
- Allocated budget of 1,000 euro every year for your personal development
- Monthly learning day to support your personal and professional growth
- Career roadmap and personal development plan to support a progressive learning curve
- Continuous performance and developmental feedback throughout the year
- Comprehensive access to mental health support from licensed therapists via our partnership with the Oliva platform
- Up to 30 days of paid vacation every year (depending on location)
- Flexible working hours so you can work when you're most productive
- Unlimited remote work within your home country, along with an allowance of 60 days of international remote work every year
- Headquarter in Berlin and a spacious office to visit
- Onboarding package including state of the art technology
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- An absolute sense of unity - we are all aiming toward the same goal of leading the way in mobile growth

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