Paid Media Specialist

Pluxee is a global player in employee benefits and engagement that operates in 31 countries . Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members , Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants .

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

As we reinvent our employee benefits products and accelerate in the employee benefits and engagement market as now a listed group, the marketing team will play a vital role in accompanying business strategy and the growth ambition, relying on strategic initiatives to impact, grow and inspire our people and teams.

Your next challenge

Join a dynamic and fast-paced regional team at Pluxee as a Digital Paid Media Specialist for our B2B Marketing team for South LATAM, where you'll play a key role in shaping and executing paid media strategies that drive lead generation, brand visibility, and business growth across multiple countries.

As we expand our digital footprint, your expertise will directly impact performance marketing efforts in a multicultural environment, working closely with local teams and global stakeholders.

As a Digital Paid Media Specialist for B2B Marketing, you will be responsible for the management and execution of performance-driven digital media campaigns, focusing on lead generation and acquisition of qualified B2B leads, especially targeting HR decision-makers and SME business owners.

What you will do:

• Develop and implement paid media strategies to support marketing objectives.
• Manage paid media campaigns across various platforms.
• Monitor key KPIs (CPA, CPL, ROAS, CTR, etc.), generate performance reports, and recommend ongoing optimizations.
• Collaborate with marketing teams to optimize ad creatives and targeting.
• Conduct research on paid media best practices and market trends proposing innovative solutions to enhance campaign's performance.
• Provide support and guidance on paid media initiatives.

You're a match - What we're looking for:

Education Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Advanced fluency in English and Spanish.

Work Experience Requirements:

• 5+ years of experience in paid media, ideally in regional or multi-country roles.
• Technical knowledge of major platforms (Google Ads, LinkedIn Ads, Meta Ads, Tag Manager etc.)
• Proven track record of managing performance-driven campaigns with measurable business results, in the B2B market.
• Strong analytical skills and ability to interpret data to optimise campaigns.
• Experience working with cross-functional teams in matrix organisations.
• Growth mindset with a focus on acquisition and conversion goals.

Nice to have:

• Previous experience in the corporate benefits sector, HR Tech, fintechs, or B2B SaaS.
• Familiarity with marketing funnel strategies, ABM, and inbound marketing.

Location:

Sao Paulo, Brazil

What we offer, Happy at work

* A meaningful job: Be the change Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

* A great culture: People matter – a lot Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun

* An empowering environment: Be yourself At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.