Paid Social Specialist

Há 22 horas

São Paulo, São Paulo, Brasil Macarta Brazil Tempo inteiro

Mindgruve is seeking a self-motivated, results-driven Paid Search Strategist with a focus on paid search / PPC / SEM. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.

What You'll Do Here:
  • Track, measure and report performance media campaigns across multiple advertising services
  • Optimize performance media campaigns across multiple Advertising Services
  • Support performance media team in developing strategies as well as the day to day management of accounts
  • Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
  • Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
  • Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
  • Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
  • Identification of opportunities for efficiencies in processes (i.e. Automation)
  • Keyword research, keyword lists, and keyword bucketing development
  • Manage all search related paid marketing opportunities.
  • Analysis and optimization of keyword ad copy and landing pages / AB testing
  • Monitor and assess competitive activity and keyword ranking performance
  • Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
  • Collaborate with management team to develop new campaigns and strategies
  • Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
  • Development and occasional presentation of client ready presentations
  • Weekly client reporting
  • Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities.
We Need a Person With:
  • Bachelor's degree – preferably in marketing, communications or business administration
  • 3-5 years of paid search and online marketing experience in an agency setting
  • Expertise with Google AdWords and Microsoft. SA360 experience a plus.
  • Strong knowledge of and experience with analytics and testing tools
  • Understanding of direct response and interactive marketing best practices
  • Ability to work both independently and in a team environment
  • Professional and personal integrity
  • Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
  • A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
  • Excellent verbal and written communication skills
  • Strategic thinker with strong analytical skills
  • Experience with online bid management platforms
  • Familiarity with online media planning / buying and performance metrics
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