Manager, Marketing

1 dia atrás

São Paulo, São Paulo, Brasil Western Union Financial Services, Inc. Tempo inteiro
**Marketing Manager**:
- Sao Paulo, Brazil**
Are you ready to join a new initiative to establish marketing operations within a global financial services company? Do you have experience aligning global intake and execution of marketing campaigns? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Marketing Manager.
**Western Union powers your pursuit.**
In this role, you'll propose, develop, and implement marketing plans, policies and activities. Research and develop strategic pricing activities and recommend sales channels.
**Role Responsibilities**
- Develop and Implement marketing plans and strategy across different geographies in LACA.
- Provide key field information to the country's leaders and find opportunities to grow the business.
- Be a bridge between Western Union and its agents, holding meetings with them to review campaigns and performance to ensure we are achieving the set goals.
- Keep track of the main competitors' activities in the market and identify new risks from them.
- Collaborate with cross functional teams to develop a comprehensive marketing strategy & action plan aligned to the company's goals and objectives.
- Develop and own end to end marketing strategy, identifying key levers across channels to scale customer acquisition, engagement and conversion.
- Plan, launch and manage integrated marketing campaigns across digital and retail channels in alignment to deliver business outcomes.
- Design and optimize lifecycle journeys using our own channels to improve engagement and reduce churn.
- Championing a test and learning approach using A/B testing, cohort analysis and funnel metrics to improve campaign performance and user experience.
- Drive marketing efficiency through deep analysis of unit economics, understanding market dynamics, customer behavior and growth levers to influence strategic and tactical decisions.
- Cross functional collaboration working with various functions - analytics, product experience, sales etc. to drive seamless alignment on marketing initiatives.
- Manage non-corridor-specific campaigns and results.
- Analysis and report on campaign performance
**Role Requirements**
- 5+ years of Marketing experience and have a proven track record in campaign management and results achieved.
- A master's degree in marketing, Economics, Advertising, Business, or related field is preferred.
- Advanced experience with Microsoft 365 tools.
- Efficiency in using excel, gather insights, and analyze data.
- Experience in performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.
- A background in financial services and

  • Marketing Manager

    Há 2 dias

    São Paulo, São Paulo, Brasil Johnson & Johnson Medtech Tempo inteiro

    Marketing Manager LATAM - ElectrophysiologyJoin to apply for the Marketing Manager LATAM - Electrophysiology role at Johnson & Johnson MedTechMarketing Manager LATAM - ElectrophysiologyJoin to apply for the Marketing Manager LATAM - Electrophysiology role at Johnson & Johnson MedTechGet AI-powered advice on this job and more exclusive features.At Johnson &...

  • Marketing Manager

    Há 3 dias

    São Paulo, São Paulo, Brasil HAYS Tempo inteiro

    Marketing, Trade marketing, Manager marketing, Bens de consumo, distribuidora, bebidas.**Sua nova empresa**Multinacional de Bens de Consumo (Bebidas)**Sua nova posição**MARKETING MANAGER**O que precisa para ser bem sucedido**Será responsável pelo plano de marketing da marca.Desenvolvimento e implementação de estratégias para fortalecer a presença da...

  • Account Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Laverso Assessoria em Marketing Tempo inteiro

    VAGA ABERTA | ACCOUNT MANAGER - LAVERSO Você é apaixonado por marketing digital, tem habilidade para lidar com múltiplas contas e sabe transformar estratégia em resultado? Então essa vaga é pra você

  • Manager, Marketing

    Há 3 dias

    São Paulo, São Paulo, Brasil PTC Therapeutics, Inc. Tempo inteiro

    Join to apply for the Manager, Marketing (Brazil) role at PTC Therapeutics, Inc. Join to apply for the Manager, Marketing (Brazil) role at PTC Therapeutics, Inc. PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life's moments for children and adults...

  • Marketing Manager

    Há 2 dias

    São Paulo, São Paulo, Brasil Consultoria Talentos Do Agro Tempo inteiro

    **Marketing Manager**CtdoAgro seeks Marketing Manager for Multinational Industry on the Crop Protection sector**Main responsibilities**:- Construction of Marketing Strategy, planning and implementation- Lead mid-long range portfolio development identifying new projects opportunities- Lead Business Intelligence area- Lead Third Party Negotiations (focus on...

  • Product Marketing Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil Netcracker Technology Tempo inteiro

    Join to apply for the Product Marketing Manager role at Netcracker TechnologyJoin to apply for the Product Marketing Manager role at Netcracker TechnologyDirect message the job poster from Netcracker TechnologyIf digital transformation, next generation technology and growth opportunities excite you, then apply to join our Netcracker Technology Team Our...

  • Marketing Manager

    4 semanas atrás

    São Paulo, São Paulo, Brasil Founder Consulting Tempo inteiro

    Marketing Manager (Remote)METRA is a leading agricultural equipment production and sales brand. We are a quickly growing company with great global potential and big goals.To continue growing, we are looking for a marketing manager, a strong team player striving for ambitious personal achievements.**Responsibilities**: The Marketing Manager is responsible for...

  • Brand Marketing Manager

    Há 3 dias

    São Paulo, São Paulo, Brasil Meituan Tempo inteiro

    Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With...

  • Marketing Activation Manager

    Há 15 horas

    São Paulo, São Paulo, Brasil Essity AB Tempo inteiro

    What You Will Do Is accountable for developing and implementing marketing plan and activities to activate agreed global and/or BU marketing strategies and plans within a local market or Region. Support delivery of local/regional financial targets by operationalizing BU marketing strategy (across Product Categories and Therapeutic Areas) in the local...

  • Marketing Campaign Manager

    Há 3 dias

    São Paulo, São Paulo, Brasil Keeta Tempo inteiro

    Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With...