
Marketing Activation Manager
Há 8 horas
- Is accountable for developing and implementing marketing plan and activities to activate agreed global and/or BU marketing strategies and plans within a local market or Region.
- Support delivery of local/regional financial targets by operationalizing BU marketing strategy (across Product Categories and Therapeutic Areas) in the local market.
- Partner with Sales Director and Controller to set local market/regional priorities and A&P budget, ensuring maximum return on investment.
- Lead, coach and develop the marketing organization in terms of structure, talent & capabilities.
- Enable Brand Manager(s) to drive activation of BU marketing strategy by brand in a local market.
- Secure local/regional market input to global brand strategies (innovation & assortment) via Brand Managers.
- Secure steering of brand and communications development as part of lead market model.
- Develop, manage and implement marketing plan and activities for assigned brands in line with global and/or BU guidelines.
- Own alignment with local sales function to drive a full digital funnel approach and improve sales & marketing productivity, fully leveraging DME for scalable digital activities.
- Facilitate close and effective collaboration with global teams (e.g. GBIS/GMI/Digital Marketing CoEs).
- Manage key external stakeholders (e.g. KOLs, industry associations and 3rd-party vendors).
- Actively contribute as part of the local market leadership team or regional marketing team.
- Execute marketing plans according to brief from Brand Managers across Brands and Channels.
- Is briefed by local Brand Managers on marketing plans objectives, recommended touch points and A&P; in charge of media plan creation, execution and KPI follow up.
- Supports sufficiency and accuracy of A&P allocation; drives constructive dialogue with Brand Manager if A&P allocated is not sufficient based on the Fewer, Bigger, Better approach.
- BTB, BTC and BTBTC marketing and media expert across Health and Medical channels.
- Provides channels and customer insights to local Brand Managers.
- Partners with sales for synchronization of sales and marketing activities and execution at customers' POS.
- Drives, together with sales, a full digital funnel approach and improves sales & marketing productivity, fully leveraging DME and CRM for scalable digital activities.
- Drives customer education in line with global guidance and leveraging globally produced material (where applicable).
- Drives marketing operation and sales support (where applicable e.g. sampling, POS production, website translation).
- Professional in Marketing, Business Administration, Industrial Engineering, or related areas.
- Desirable postgraduate degree or specialization in Marketing or Business Administration.
- At least 6 years in management positions with technical knowledge and defined competencies.
- Knowledge of marketing, project management, finance, sales channels, brand development, commercial, market measurement, consumer research and analytical skills.
- Experience in Brand Building and execution B2B - B2C.
- Knowledge in FMCG or Health desirable.
- Experience in leading people and in networking across enterprise.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
#J-18808-Ljbffr-
Marketing Activation Manager
Há 3 dias
São Paulo, São Paulo, Brasil Essity Tempo inteiro US$90.000 - US$120.000 por anoMarketing Activation ManagerAbout the roleIs accountable for developing and implementing marketing plan and activities to activate agreed global and/or BU marketing strategies and plans within a local market or Region.What You Will Do Support delivery of local/regional financial targets by operationalizing BU marketing strategy (across Product Categories...
-
Marketing Activation Manager
Há 2 dias
São Paulo, São Paulo, Brasil Essity Ab Tempo inteiroWhat You Will DoSupport delivery of local/regional financial targets by operationalizing BU marketing strategy (acrossProduct Categories and Therapeutic Areas) in the local marketPartner with Sales director and controller to set local market/regional priorities and A&P budget, ensuringmaximum return on investmentLead, coach and develop the marketing...
-
Senior Contract Site Activation Coordinator
Há 20 horas
São Paulo, São Paulo, Brasil beBeeSiteActivation Tempo inteiro R$60.000 - R$90.000Job Title: Site Activation SpecialistAbout the Role:We are seeking a highly skilled and detail-oriented Site Activation Specialist to join our team. As a key member of our site activation group, you will be responsible for performing tasks at a country level associated with contracts for site activation activities.In this role, you will work closely with our...
-
Activation Marketing Specialist
4 semanas atrás
São Paulo, São Paulo, Brasil 3M Tempo inteiro**Job Description**:- Activation Marketing Specialist - Transportation Safety Division_- ._Collaborate with 3Mers innovators around the worldAs an Activation Marketing Specialist you will play a key role in the definition, activation and execution of the business plan and marketing plan that allows you to boost the generation of demand for the TSD in the...
-
Assoc. Site Activation Manager
Há 2 dias
São Paulo, São Paulo, Brasil Iqvia Tempo inteiroJob Overview.Direct and manage the execution of the strategic, operational, and financial delivery of required Site Activation activities, including but not limited to Site ID and Selection, Ethics and Regulatory processes and Site Contracting for assigned studies as determined by Company, scope of work and/or sponsor requirements.Essential...
-
Sr. Site Activation Specialist for Contracts in
4 semanas atrás
São Paulo, São Paulo, Brasil IQVIA Tempo inteiro**Job Overview**Under general supervision, **perform tasks at a country level associated with contracts for site activation activities** in accordance with applicable local and/or international regulations, standard operating procedures (SOPs), project requirements and contractual/budgetary guidelines. May also include maintenance activities.**Essential...
-
Site Activation Coordinator
Há 2 dias
São Paulo, São Paulo, Brasil Iqvia Llc Tempo inteiroSite Activation Coordinator (contracts) in Brazil page is loadedSite Activation Coordinator (contracts) in BrazilApply locations São Paulo, Brazil time type Full time posted on Posted 3 Days Ago job requisition id R1497769Job OverviewUnder general supervision, perform tasks at a country level associated with contracts or start up (LEC-CEC submissions) for...
-
Senior Marketing Manager
4 semanas atrás
São Paulo, São Paulo, Brasil Monster Energy Tempo inteiroJob DetailsDescription**Position Summary**In the position of Sr Marketing Manager you will be responsible for management of the strategic marketing direction of the brands; support and management of brands' marketing objectives, strategies and philosophies; creation, planning, execution, recapping and post‐evaluation of marketing events and programs,...
-
Affiliate Regional Marketing Manager
Há 3 dias
São Paulo, São Paulo, Brasil DigitalOcean Tempo inteiroJoin to apply for the Affiliate Regional Marketing Manager role at DigitalOcean . We are seeking an experienced Affiliate Networks Manager with global expertise in scaling affiliate networks. The ideal candidate excels in affiliate network expansion and SaaS inbound marketing, with strong skills in email automation flows covering onboarding, activation,...
-
Site Activation Coordinator
Há 2 dias
São Paulo, São Paulo, Brasil Iqvia Llc Tempo inteiroSite Activation Coordinator (contracts) in Brazil page is loadedSite Activation Coordinator (contracts) in BrazilApply locations São Paulo, Brazil time type Full time posted on Posted 3 Days Ago job requisition id R1497769Job OverviewUnder general supervision,perform tasks at a country level associated with contracts or start up (LEC-CEC submissions) for...