Marketing Activation Manager

3 semanas atrás

São Paulo, São Paulo, Brasil Essity AB Tempo inteiro
What You Will Do
  • Is accountable for developing and implementing marketing plan and activities to activate agreed global and/or BU marketing strategies and plans within a local market or Region.
  • Support delivery of local/regional financial targets by operationalizing BU marketing strategy (across Product Categories and Therapeutic Areas) in the local market.
  • Partner with Sales Director and Controller to set local market/regional priorities and A&P budget, ensuring maximum return on investment.
  • Lead, coach and develop the marketing organization in terms of structure, talent & capabilities.
  • Enable Brand Manager(s) to drive activation of BU marketing strategy by brand in a local market.
  • Secure local/regional market input to global brand strategies (innovation & assortment) via Brand Managers.
  • Secure steering of brand and communications development as part of lead market model.
  • Develop, manage and implement marketing plan and activities for assigned brands in line with global and/or BU guidelines.
  • Own alignment with local sales function to drive a full digital funnel approach and improve sales & marketing productivity, fully leveraging DME for scalable digital activities.
  • Facilitate close and effective collaboration with global teams (e.g. GBIS/GMI/Digital Marketing CoEs).
  • Manage key external stakeholders (e.g. KOLs, industry associations and 3rd-party vendors).
  • Actively contribute as part of the local market leadership team or regional marketing team.
  • Execute marketing plans according to brief from Brand Managers across Brands and Channels.
  • Is briefed by local Brand Managers on marketing plans objectives, recommended touch points and A&P; in charge of media plan creation, execution and KPI follow up.
  • Supports sufficiency and accuracy of A&P allocation; drives constructive dialogue with Brand Manager if A&P allocated is not sufficient based on the Fewer, Bigger, Better approach.
  • BTB, BTC and BTBTC marketing and media expert across Health and Medical channels.
  • Provides channels and customer insights to local Brand Managers.
  • Partners with sales for synchronization of sales and marketing activities and execution at customers' POS.
  • Drives, together with sales, a full digital funnel approach and improves sales & marketing productivity, fully leveraging DME and CRM for scalable digital activities.
  • Drives customer education in line with global guidance and leveraging globally produced material (where applicable).
  • Drives marketing operation and sales support (where applicable e.g. sampling, POS production, website translation).
Who You Are
  • Professional in Marketing, Business Administration, Industrial Engineering, or related areas.
  • Desirable postgraduate degree or specialization in Marketing or Business Administration.
  • At least 6 years in management positions with technical knowledge and defined competencies.
  • Knowledge of marketing, project management, finance, sales channels, brand development, commercial, market measurement, consumer research and analytical skills.
  • Experience in Brand Building and execution B2B - B2C.
  • Knowledge in FMCG or Health desirable.
  • Experience in leading people and in networking across enterprise.
What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

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