Marketing Activation Manager
1 dia atrás
About the role
Is accountable for developing and implementing marketing plan and activities to activate agreed global and/or BU marketing strategies and plans within a local market or Region.
What You Will Do
Support delivery of local/regional financial targets by operationalizing BU marketing strategy (across Product Categories and Therapeutic Areas) in the local market
Partner with Sales director and controller to set local market/regional priorities and A&P budget, ensuring maximum return on investment
Lead, coach and develop the marketing organization in terms of structure, talent & capabilities
Enable Brand Manager(s) to drive activation of BU marketing strategy by brand in a local market
Secure local/regional market input to global brand strategies (innovation & assortment) via Brand Managers
Secure steering of brand and communications development as part of lead market model
Develop, manage and implement marketing plan and activities for assigned brands in line with global and/or BU guidelines.
Own alignment with local sales function to drive a full digital funnel approach and improve sales & marketing productivity, fully leveraging DME for scalable digital activities.
Facilitate close and effective collaboration with global teams (e.g. GBIS / GMI / Digital Marketing CoEs)
Manage key external stakeholders (e.g. KOLs, industry associations and 3rd party vendors)
Actively contribute as part of the local market leadership team or regional marketing team
Executes marketing plans according to brief from BMs across Brands and Channels
Is briefed by local BMs on marketing plans objectives, recommended touch points and A&P. In charge of media plan creation, execution and KPI follow up.
Supports sufficiency and accuracy of A&P allocation. Drives constructive dialogue with BM if A&P allocated is not sufficient based on Fewer, Bigger, Better approach
BTB, BTC and BTBTC marketing and media expert across Health and Medical channels
Provides channels and customers insights to local BMs
Partners with sales for synchronization of sales and marketing activities and execution at customers POS
Drives, together with sales, a full digital funnel approach and improves sales & marketing productivity, fully leveraging DME and CRM for scalable digital activities.
Drives customer education in line with global guidance and leveraging globally produced material (where applicable)
Drives marketing operation and sales support (where applicable e.g. sampling, POS production, website translation)
Who You Are
Professional in Marketing, Business Administration, Industrial Engineering, or related areas.
Desirable Postgraduate degree or specialization in Marketing or Business Administration.
At least 6 years in management positions with technical knowledge and defined competencies
Knowledge of marketing, project management, finance, sales channels, brand development, commercial, market measurement, consumer research and analytical skills.
Experience in Brand Building and execution B2B - B2C
Knowledge in FMCG or Health desirable
Experience in leading people and in networking across enterprise.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Application End Date:14 sept 2025Job Requisition ID:Essity255728-
Marketing and Brand Activation Manager
2 semanas atrás
São Paulo, São Paulo, Brasil Brilliant Gaming L.L.C. Tempo inteiro R$90.000 - R$120.000 por anoWe are a dynamic leader in the iGaming industry, building a next-generation entertainment brand combining offline activations and digital experiences — and we're looking for a Marketing and Brand Activation Manager to lead this mission.Role: Marketing and Brand Activation ManagerIn this pivotal role, you will be responsible for developing and executing...
-
Trade Marketing Manager
Há 7 dias
São Paulo, São Paulo, Brasil Resourceful Tempo inteiro R$90.000 - R$120.000 por anoWe are seeking a Marketing Manager, who must be based in São Paulo, Brazil, for our client, a global leader in the entertainment industry, to drive execution of its Trade Marketing strategy. This role will strengthen brand presence in the Brazilian market, lead activations across retail and partner channels, and collaborate closely with both local and...
-
Analista de Marketing Sênior
Há 21 horas
São Paulo, São Paulo, Brasil Log Manager Tempo inteiro R$80.000 - R$120.000 por anoVaga para Analista de Marketing Sênior - Somente para São Paulo CAPITALSobre a empresa: (Leia até o fim)A Log Manager é uma startup que está revolucionando a logística no Brasil. Estamos focados no Same Day Delivery (entregas no mesmo dia).Nós conectamos canais de vendas on-line e vendedores com transportadores logísticos, estamos transformando a...
-
Marketing Manager(Sao Paulo)
2 semanas atrás
São Paulo, São Paulo, Brasil MGID Tempo inteiro R$90.000 - R$120.000 por anoJob DescriptionWe are looking for a passionate Marketing & PR Manager who will drive our brand presence and ensure that every market activation aligns seamlessly with our strategy. You'll be a bridge-builder — collaborating across departments, managing agencies, and creating high-impact campaigns that bring MGID's value to life.What will you do:Lead the...
-
Site Activation Specialist I
Há 7 dias
São Paulo, São Paulo, Brasil Syneos Health Tempo inteiro R$60.000 - R$120.000 por anoDescriptionSite Activation Specialist ISyneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.Our Clinical Development model brings the customer and the patient to the...
-
Marketing Manager
1 dia atrás
São Paulo, São Paulo, Brasil Brilliant Gaming L.L.C. Tempo inteiro R$90.000 - R$120.000 por anoWe are a dynamic leader in the iGaming industry, building a next-generation entertainment brand combining offline activations and digital experiences — and we're looking for a Marketing Manager with experience on iGaming to lead this mission.Role: Marketing Manager (iGaming)In this pivotal role, you will be responsible for developing and executing our...
-
Key Account Manager
Há 7 dias
São Paulo, São Paulo, Brasil VBET Tempo inteiro R$40.000 - R$120.000 por anoAbout the Company:VBET is an award-winning sports betting and gaming operator with over 20 years of experience in the industry. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET's mission is to give our customers the best betting and gaming experience in a safe and secure...
-
Marketing Manager
Há 23 horas
São Paulo, São Paulo, Brasil Pentasia Tempo inteiro R$80.000 - R$120.000 por anoThe Company:This opportunity is with an iGaming operator that has a strong footprint across LatAm; operating in over 12 markets. They offer a modern platform featuring sports betting, casino games, and eSports, all optimized for mobile. And they are known for their focus on responsible gaming, tech innovation, and market localization.The Role:To continue...
-
Marketing Campaign Manager
2 semanas atrás
São Paulo, São Paulo, Brasil TikTok Tempo inteiro R$60.000 - R$120.000 por anoMarketing & CommunicationsMarketing Campaign Manager - Global Business Solutions - São PauloLocation:Sao PauloEmployment Type:RegularJob Code:A01961AResponsibilitiesTeam IntroductionAt TikTok, our mission is to inspire creativity and bring joy. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium...
-
Product Marketing Manager
2 semanas atrás
São Paulo, São Paulo, Brasil C2S | Contact2sale Tempo inteiro R$60.000 - R$120.000 por anoProduct Marketing Manager (PMM)Sobre nós:Somos uma empresa que nasceu para transformar a forma como corretores e compradores se conectam. Nosso SaaS robusto já é utilizado por grandes players dos mercados imobiliário e automotivo, simplificando processos e acelerando resultados. Trabalhamos com intensidade, autonomia e responsabilidade em um ambiente...