Marketing Activation Manager

Há 2 dias

São Paulo, São Paulo, Brasil Essity Tempo inteiro R$120.000 - R$240.000 por ano
Marketing Activation Manager

About the role

Is accountable for developing and implementing marketing plan and activities to activate agreed global and/or BU marketing strategies and plans within a local market or Region.

What You Will Do ​

  • Support delivery of local/regional financial targets by operationalizing BU marketing strategy (across Product Categories and Therapeutic Areas) in the local market

  • Partner with Sales director and controller to set local market/regional priorities and A&P budget, ensuring maximum return on investment​

  • Lead, coach and develop the marketing organization in terms of structure, talent & capabilities

  • Enable Brand Manager(s) to drive activation of BU marketing strategy by brand in a local market​

  • Secure local/regional market input to global brand strategies (innovation & assortment) via Brand Managers

  • Secure steering of brand and communications development as part of lead market model​

  • Develop, manage and implement marketing plan and activities for assigned brands in line with global and/or BU guidelines.

  • Own alignment with local sales function to drive a full digital funnel approach and improve sales & marketing productivity, fully leveraging DME for scalable digital activities. 

  • Facilitate close and effective collaboration with global teams (e.g. GBIS / GMI / Digital Marketing CoEs)​

  • Manage key external stakeholders (e.g. KOLs, industry associations and 3rd party vendors)​

  • Actively contribute as part of the local market leadership team or regional marketing team

  • Executes marketing plans according to brief from BMs across Brands and Channels

  • Is briefed by local BMs on marketing plans objectives, recommended touch points and A&P. In charge of media plan creation, execution and KPI follow up. 

  • Supports sufficiency and accuracy of A&P allocation. Drives constructive dialogue with BM if A&P allocated is not sufficient based on Fewer, Bigger, Better approach

  • BTB, BTC and BTBTC marketing and media expert across Health and Medical channels

  • Provides channels and customers insights to local BMs

  • Partners with sales for synchronization of sales and marketing activities and execution at customers POS

  • Drives, together with sales, a full digital funnel approach and improves sales & marketing productivity, fully leveraging DME and CRM for scalable digital activities.

  • Drives customer education in line with global guidance and leveraging globally produced material (where applicable)

  • Drives marketing operation and sales support (where applicable e.g. sampling, POS production, website translation)

Who You Are

  • Professional in Marketing, Business Administration, Industrial Engineering, or related areas.

  • Desirable Postgraduate degree or specialization in Marketing or Business Administration.

  • At least 6 years in management positions with technical knowledge and defined competencies

  • Knowledge of marketing, project management, finance, sales channels, brand development, commercial, market measurement, consumer research and analytical skills.

  • Experience in Brand Building and execution B2B - B2C

  • Knowledge in FMCG or Health desirable

  • Experience in leading people and in networking across enterprise.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good  |  Excel Together |  Be You with Us

Application End Date:14 sept 2025Job Requisition ID:Essity255728

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