Technical Product Marketing Specialist

4 semanas atrás

São Paulo, Brasil Winnin Tempo inteiro

As a Technical Product Marketing Specialist at Latitude.sh, you’ll bridge the gap between product, engineering, and marketing to accelerate the adoption of our global bare-metal platform. You’ll craft narratives and technical stories that resonate with infrastructure decision-makers — from developers and platform engineers to heads of cloud — translating complex infrastructure capabilities into clear, differentiated business value. This role plays a key part in how we position and launch new technical capabilities, educate the market on why bare metal makes modern workloads succeed, and help customers understand how to build faster, more efficient platforms on top of Latitude.sh. Key Responsabilities Develop technical narratives and enablement content (from guides and whitepapers to supporting the development of solution briefs, blog posts, and product pages) that articulate the value of our bare-metal solutions and accelerate user adoption; Increase product awareness within the DevOps community and drive product adoption by expanding the user base and activating existing users; Scale production of technical assets that showcase how our platform solves real-world problems in cloud infrastructure and across different verticals like Web3, AI/ML, SaaS, and edge computing; Track and analyze product-marketing performance metrics to provide actionable insights that refine messaging, guide product strategy, and inform go-to-market priorities; Partner closely with product, engineering, and networking teams to translate complex infrastructure features into clear customer-facing benefits across different content formats; Develop and refine our technical personas, conduct surveys, and synthesize customer insights to inform product direction, feature prioritization, and messaging strategies; Collaborate cross-functionally to ensure consistent storytelling, technical accuracy, and seamless execution of product marketing initiatives across campaigns, product releases, and customer touchpoints. #J-18808-Ljbffr

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