Group Head of Marketing

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Group Head of Marketing . Do you think you have what it takes to be our newest Purple Star?

The Group Head of Marketing will define and execute a comprehensive, data-driven marketing vision to support the growth and sustainability of the organization’s diverse brands and businesses. This role will focus on developing strategic initiatives, fostering innovation, and guiding cross-functional teams toward achieving long-term business goals in a competitive and evolving market landscape.

This position requires a seasoned leader with proven expertise in strategy, creative problem-solving, and the ability to inspire teams. The successful candidate will have a deep understanding of both digital and traditional marketing, a passion for innovation, and the acumen to drive performance in a high-pressure environment.

With Hollywoodbets You Will:

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

You Bring:

• Valid driver’s license and own vehicle
• Performance Marketing, Digital Marketing, Brand Management, Communication & Advertising experience
• CRM, Customer Experience
• Senior or Executive leadership experience in marketing, with a proven track record of managing large, multi-disciplinary teams (e.g., brand marketing, digital marketing, insights, etc.).

A Bonus To Have:

• Matric
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience in the betting, gaming, or technology sectors would be a distinct advantage
• Global or regional marketing experience across diverse markets would be preferred.

What You’ll Do For The Brand:

Key Responsibilities:

Strategic Leadership:
Provide strategic oversight for the development and execution of the group-wide marketing strategy, as well as individual strategies for each company within the group, ensuring alignment with overarching business goals. Collaborate with senior stakeholders across product, operations, customer support, and other key functions to drive integrated marketing campaigns across both digital and traditional channels. Ensure clear communication of the strategy and activation plans to all teams, and oversee the effective and efficient implementation of these initiatives across the organization. Set strategic priorities for the various Heads of Department ensuring their departmental goals align with broader business objectives.

Brand Development & Positioning:
Define and refine brand positioning across multiple markets for each brand/company. Ensure consistency of brand messaging and tone across all platforms and channels, while tailoring strategies to local market nuances. Ensure our master brand remains the most recognized and loved online betting and gaming brand in South Africa and ensure ongoing growth of brand awareness in new and existing markets.

Customer Acquisition & Retention:
Oversee marketing campaigns aimed at customer acquisition, retargeting, remarketing and retention. Optimize customer journeys, from awareness to conversion to long-term loyalty, using a combination of paid media, organic channels, affiliate marketing, traditional and partnerships.

Market Analysis & Insights:
Lead market research and consumer insights initiatives to understand our industry, our products, our customers, customer behaviors, preferences, and the competitive landscapes. Use data-driven insights to guide decision-making and improve campaign performance, ensuring we are constantly challenging our thinking and driving innovative thinking. Use data and insights to ensure we retain a competitive advantage.

Team Leadership & Development:
Lead, mentor, and manage a diverse, high-performing multi-disciplinary marketing team and foster collaboration across all marketing functions, ensuring a unified approach to achieving business growth. Create a high-performance culture, ensuring the team is motivated and well-equipped to be able to deliver exceptional results.

360 Campaign Conceptualisation & Management:
Have the ability to conceptualise and create 360 degree, through the line marketing campaigns that deliver tangible results driving brand awareness, customer acquisition and growth in share of voice, share of market and share of wallet.

Digital Marketing Excellence:
Champion digital marketing initiatives, including SEO, SEM, social media marketing, content strategy, PPC, programmatic and mobile app marketing. Stay on top of emerging digital marketing trends, tools, and technologies to maintain a competitive edge.

Campaign Performance and ROI:
Provide strategic oversight on the measurement of marketing effectiveness, ensuring KPIs and ROI are consistently tracked across all campaigns and initiatives. Guide department heads, in optimizing budgets, channels, and resources to enhance marketing spend efficiency and drive overall campaign performance in alignment with organizational goals.

Compliance & Responsible Gaming:
Ensure all marketing practices are in line with legal and regulatory requirements across multiple jurisdictions. Lead efforts to promote responsible gaming practices within marketing materials and campaigns.

Cross-Functional Collaboration:
Collaborate with foundation, operations, product, CRM, technology, and commercial leadership to align marketing strategies with overarching company objectives. Provide strategic oversight and drive the development of go-to-market plans for new product launches, ensuring market leadership and innovation. Champion a culture of cross-functional collaboration to maximize business impact and elevate brand performance.

Stakeholder Reporting:
Report on the overall Group Marketing as well as individual portfolios within the group progress and performance marketing initiatives. Provide insights in relation to each individual portfolio as well as the overall group along with recommendations for optimization and growth elements to the executive leadership team.

Innovation & Trends:
Stay at the forefront of industry trends, new marketing technologies, and emerging digital platforms. Identify opportunities for innovation and integrate cutting-edge solutions to enhance marketing efforts.

Other ad hoc duties that might be required.

Budget and Resource Management:
Establish and oversee the consolidated annual marketing budget across multiple divisions or regions, ensuring resource allocation aligns with overarching business objectives. Monitor and report on performance metrics and ROI across the organization to guide strategic adjustments and long-term planning. Review proposed budget strategies for various divisions as provided by the various departments ensuring alignment to the overall group Marketing Budget.

What You’ll Bring To The Team:

• Strong reporting skills
• Good relationship management skills with various stakeholders
• Good sense of business acumen
• Strategic thought process and approach to strategy.
• Quality centric focus
• Excellent communication skills
• Strong sense of accountability
• Results driven approach
• Good market awareness

So, are you ready to level up, learn, and perform at your best? Apply now

Please note that only applicants who meet the stipulated minimum requirements will be considered.