Data Analyst

3 semanas atrás


Criciúma, Brasil buscojobs Brasil Tempo inteiro
Responsibilities
  • Analyze customer behavior and performance data using Amplitude and SQL to uncover trends, opportunities, and risks.
  • Build, maintain, and optimize dashboards in Amplitude to track key business metrics.
  • Develop clear reports and presentations that translate complex data into actionable insights for decision-makers.
  • Monitor data accuracy and consistency, flag anomalies, and collaborate with the teams to resolve issues.
  • Evaluate marketing and funnel performance, including acquisition cost efficiency and ROAS.
  • Identify patterns and correlations in customer behavior to support growth and retention strategies.
  • Provide ad hoc analysis to answer specific business questions or validate hypotheses.
  • Support tracking setup and improvements to ensure data accuracy.
Must-Haves
  • Daily hands-on experience with Amplitude.
  • Strong proficiency in SQL.
  • Expertise in data visualization (Amplitude dashboards).
  • Excellent English communication skills (written and verbal).
  • Strong analytical and problem-solving skills.
  • Ability to turn complex data into actionable insights.
Nice-to-Haves
  • Basic Python scripting for data manipulation.
  • Experience detecting and troubleshooting inaccurate data.
  • Knowledge of tracking setup (e.g., GTM).
  • Understanding of ROAS.
  • Experience with eCommerce / DTC data.
  • Familiarity with subscription metrics (LTV, churn).
Key Metrics You Should Understand
  • Conversion Rate
  • Average Order Value (AOV)
  • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV)
  • Churn
  • Return on Ad Spend (ROAS – nice to have)

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