Data Analyst
Há 2 dias
- Analyze customer behavior and performance data using Amplitude and SQL to uncover trends, opportunities, and risks.
- Build, maintain, and optimize dashboards in Amplitude to track key business metrics.
- Develop clear reports and presentations that translate complex data into actionable insights for decision-makers.
- Monitor data accuracy and consistency, flag anomalies, and collaborate with the teams to resolve issues.
- Evaluate marketing and funnel performance, including acquisition cost efficiency and ROAS.
- Identify patterns and correlations in customer behavior to support growth and retention strategies.
- Provide ad hoc analysis to answer specific business questions or validate hypotheses.
- Support tracking setup and improvements to ensure data accuracy.
- Daily hands-on experience with Amplitude.
- Strong proficiency in SQL.
- Expertise in data visualization (Amplitude dashboards).
- Excellent English communication skills (written and verbal).
- Strong analytical and problem-solving skills.
- Ability to turn complex data into actionable insights.
- Basic Python scripting for data manipulation.
- Experience detecting and troubleshooting inaccurate data.
- Knowledge of tracking setup (e.g., GTM).
- Understanding of ROAS.
- Experience with eCommerce / DTC data.
- Familiarity with subscription metrics (LTV, churn).
- Conversion Rate
- Average Order Value (AOV)
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Churn
- Return on Ad Spend (ROAS – nice to have)
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