Product Marketer

Hello
Since 2016, we've empowered over 160,000 developers to learn Vue.js and other web technologies, building a community of half a million developers with over a million annual users.
Our mission is to continue spreading knowledge and making developers' lives easier.
**What we are looking for**
We're seeking a strategic and innovative **Product Marketer** to join our Developer Education unit, which includes leading products like Vue School, Mastering Nuxt, Mastering Pinia, and our recently created AI education initiative.
If you thrive on data-driven decisions, collaboration, and bringing new products to life in competitive markets, this is the role for you.
**Experience Requirements**
- Proven experience in product marketing in the tech, SaaS, or education sectors.
- Proven experience in writing technical specs for website/platform tasks and managing the dev process from idea to production release.
- Be a master of working asynchronously (async) using tools like Slack, Notion, Loom, and others. Meetings only have to happen for critical steps like strategy.
- Strong understanding of go-to-market strategies, pricing management, and conversion optimization techniques.
- Analytical mindset with the ability to interpret performance data and derive actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple tasks effectively.
- Exceptional communication skills, both written and verbal.
- Experience with competitor analysis and market research to inform strategy.
- Expertise with tools like GA4, Plausible, CRM platforms, and campaign tracking and management software.
- Ability to create detailed, well-thought-out briefs for fellow marketers, copyrighters, and, most importantly, designers and developers.
- A passion for the developer community and an understanding of its unique dynamics.
- Collaborative and team-oriented mindset with a proactive approach to problem-solving.
- Team-oriented mindset with a proactive and problem-solving attitude.
- ** Strong preference for asynchronous communication**: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less.
- ** Meeting-free mindset**: Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.
**Objectives and Responsibilities of this Role**
- **Lifecycle Marketing**
- Analyze and improve user journeys to maximize conversion rates across our digital platforms.
- Create, test, and optimize landing pages, messaging, and campaigns to enhance engagement.
- ** Go-to-Market Strategies**
- Plan and execute product launches, aligning with marketing, sales, and product teams.
- Craft compelling messaging and positioning for new and existing products.
- ** Promotional Planning**
- Develop and implement promotional strategies to drive sales and meet revenue goals.
- Coordinate with cross-functional teams to ensure promotional plans align with broader marketing objectives.
- ** Performance Monitoring**
- Track and analyze KPIs to measure campaign success and inform future strategies.
- Provide actionable insights to optimize marketing and product performance.
- ** Cross-Functional Collaboration**
- Work closely with the business unit director, developers, and marketing teams to align goals and strategies.
- Serve as the customer advocate, ensuring user needs are reflected in product development and marketing.
- ** Pricing Management**
- Evaluate and manage product pricing strategies for competitiveness and revenue growth.
- Monitor market trends and recommend pricing adjustments as needed.
- Prepare pricing update files for product promotions to ensure alignment with market demands.
- ** Campaign Briefing**
- Develop detailed and actionable campaign briefs for marketing initiatives.
- Oversee execution to ensure alignment with product objectives and timelines.
- Create banner timing documents to brief developers for internal and affiliate banners.
- Create briefing documents for required assets for product launches, promotions, and campaigns.
**You Need**
- Reliable internet connection (all meetings and work is done online)
- Experience working remotely
- Ability to work in CET time zone, with core hours from 9:00 am till 6:00 pm.
**Work Culture**
- **Fully Remote and Globally Distributed**
- We embrace a fully remote setup, enabling us to connect and collaborate with talented individuals across the globe. Good internet connection, power supply and a space to work form is necessary.
- ** Asynchronous Work Model**
- Our asynchronous workflow focuses on working independently prioritizing productivity over frequent meetings.
- ** Meeting-free mindset**
- Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.
- ** Autonomy and Ownersh

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