Senior Manager LATAM CRM and Data

Há 2 dias

São Paulo, Brasil The Coca-Cola Company Tempo inteiro

Join to apply for the Senior Manager LATAM CRM and Data role at The Coca-Cola Company . Overview The role has a LATAM scope, orchestrating the CRM & DATA workstream and the end-to-end owned digital experiences and products delivery (from strategy, product and process design, to capability rollout and scaled operation), in collaboration with Brand Categories, IMX Media and AIP, Performance Marketing, O2O, internal and external technology build and scaled operation resources (Platform Services, StudioX, Data and Analytics). Key Success Parameters Experience: Minimum of 4 - 6 years of digital work experience. Needs to have experience working in cross functional teams and geographies. Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment. Needs to have agile and entrepreneurship mindset. Languages: English is required. Responsibilities / Work Focus Coordinate Digital ecosystems avoiding isolated solutions and inconsistent experiences for users. Create harmonization in our models, and use it to constantly enhance and iterate our digital solutions. Leverage the digital landscape and data to design consumer relationship strategies that: Maximize consumer engagement & retention. Segment consumer audiences to better serve brand audience (e.g., personalized, contextual marketing). Develop CRM solutions in partnership with PS with an ongoing relationship culture versus campaigns flights only. The CRM/Data lead plays a key role in disrupting the way we do marketing and educate/spread that throughout the organization. Responsible for initiatives that map and increase the consumer Life-time Value (LTV) of TCCC trademarks, and therefore implement new ways of measuring success. Strong understanding and passion for data, CRM and e-commerce. Leading owned digital experiences and products’ (including but not limited to website, mobile app, messaging platform, 1st party data driven CRM) strategy and roadmap, financial model and OKR, governance and operating model, capability rollout and migration plan design. Converting consumer insights and multi-variant testing results into action. Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage. Qualifications / Knowledge Mastery Of (Required) Digital Data Driven marketing CRM Digital marketing and growth strategy Digital consumer acquisition and activation Broad Expertise In (Good To Have) Understanding of CX Agile scrum methodology Design thinking methodology Marketing knowledge and brand building Digital product management (Product Owner) Skills Influencing; Creativity; Marketing Campaigns; Marketing Strategies; Data Driven; Digital Media; Group Problem Solving; SEO; Communication; Google Analytics; SEM; Teamwork; Negotiation; Agency Management Compensation Annual Incentive Reference Value Percentage: 15. Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Seniority level Not Applicable Employment type Full-time Job function Marketing Industries: Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services Note: Referrals increase your chances of interviewing at The Coca-Cola Company. #J-18808-Ljbffr

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