Senior Manager LATAM CRM and Data

1 dia atrás

São Paulo, São Paulo, Brasil The Coca-Cola Company Tempo inteiro

The digital era is defined by changing consumer behaviors driven by tech advances. Consumers enjoy real-time interaction and total connectivity powered by contextual intelligence. This new reality is what pushes the Coca-Cola Company to "shift from TV to digital", to expand the consumer engagement model beyond the 5 minutes per day they're watching an influencer's video or drinking a beverage. Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich 1P behavioral data.

The role has a latam scope, orchestrating CRM & DATA workstream and the end-to-end owned digital experiences and products delivery (from strategy, product and process design, to capability rollout and scaled operation), in collaboration with Brand Categories, IMX Media and AIP, Performance Marketing, O2O, internal and external technology build and scaled operation resources (Platform Services, StudioX, Data and Analytics).

KEY SUCCESS PARAMETERS

Experience

Minimum of 4 - 6 years of digital work experience. Needs to have experience working in cross functional teams and geographies. Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment. Needs to have agile and entrepreneurship mindset. Languages: English is required.

Work Focus

  • Coordinate Digital ecosystems avoiding isolated solutions and inconsistent experiences for users. Create harmonization in on our models, and use it to constantly enhance and iterate our digital solutions.

  • Leverage the digital landscape and data to design consumer relationship strategies that:

  • Maximize consumer engagement & retention.

  • Segment consumer audiences to better serve brand audience (e.g. personalized, contextual marketing)

  • Develop CRM solutions in partnership with PS with and on going relationship culture versus campaigns flights only.

  • The CRM/Data lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.

  • Responsible for initiatives that will map and increase the consumer Life-time value (LTV) of TCCC trademarks,and therefore implement new ways of measuring success.

  • Great understanding and passion for the data, CRM and e-commerce

  • Leading owned digital experiences and products' (including but not limited to website, mobile APP, messaging platform, 1st party data driven CRM) strategy and roadmap, financial model and OKR, governance and operating model, capability rollout and migration plan design.

  • Converting consumer insights and multi-variant testing results into action

  • Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage

KEY KNOWLEDGE REQUIREMENTS

Mastery Of (Required)

  • Digital Data Driven marketing
  • CRM
  • Digital marketing and growth strategy
  • Digital consumer acquisition and activation

Broad Expertise In (Good To Have)

  • UNDERSTANDING OF CX
  • Agile scrum methodology
  • Design thinking methodology
  • MARKETING KNOWLEDGE AND BRAND BUILDING
  • Digital product management (Product Owner)

Skills

Influencing; Creativity; Marketing Campaigns; Marketing Strategies; Data Driven; Digital Media; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Search Engine Marketing (SEM); Teamwork; Negotiation; Agency Management

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

  • LATAM Compensation and Benefits Manager – São Paulo/SP

    2 semanas atrás

    São Paulo, São Paulo, Brasil VERTICALRH Tempo inteiro R$80.000 - R$120.000 por ano

    LATAM Compensation and Benefits Manager – São Paulo/SPOur client stands out among the leading players in its sector.Reporting to the LATAM HR Director, this position is responsible for leading the strategy, implementation, and management of compensation and benefits programs across the region. The professional will play a key role in defining competitive...

  • Consumer Data Insights Manager LATAM

    1 dia atrás

    São Paulo, São Paulo, Brasil Samsung Electronics Tempo inteiro

    Job Title:Consumer Data Insights Manager LATAM - D2C| Samsung ElectronicsHighlights:Location: São Paulo - SPType of contract: Permanent contract, Full timeWork Modality: On SiteWho are we?Samsung Electronics has grown into one of the world's leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are...

  • Senior Data Scientist, LATAM

    2 semanas atrás

    São Paulo, São Paulo, Brasil Canva Tempo inteiro R$90.000 - R$120.000 por ano

    Job DescriptionJoin the team redefining how the world experiences design.Hey, hello, hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejteThanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where And How You Can WorkOur headquarters is in sunny...

  • Manager Payroll LATAM

    2 semanas atrás

    São Paulo, São Paulo, Brasil NSF International Tempo inteiro R$90.000 - R$120.000 por ano

    We are looking for a Payroll Manager in the Shared Services team to lead the LATAM payroll operations. The Payroll Manager focuses on collaborative leadership of Payroll Specialists and is responsible for managing all aspects of payroll processing and systems, audit and delivery, ensuring accurate and timely payroll execution while adhering to policy,...

  • Manager Payroll LATAM

    2 semanas atrás

    São Paulo, São Paulo, Brasil NSF Tempo inteiro R$80.000 - R$120.000 por ano

    Job DescriptionWe are looking for aPayroll Managerin the Shared Services team to lead the LATAM payroll operations. The Payroll Manager focuses on collaborative leadership of Payroll Specialists and is responsible for managing all aspects of payroll processing and systems, audit and delivery, ensuring accurate and timely payroll execution while adhering to...

  • Technical Sourcing Manager, LATAM

    Há 5 dias

    São Paulo, São Paulo, Brasil Uber Tempo inteiro R$60.000 - R$120.000 por ano

    About the RoleWe are seeking a Technical Sourcing Manager to drive the continued growth of our LATAM technical teams. This role involves partnering with Talent Intelligence, Recruiting, and the business to optimize sourcing strategies across the region. The ideal candidate will be passionate about AI and innovation, skilled in building hiring systems, and...

  • Procurement and Facilities Manager LatAm

    Há 5 dias

    São Paulo, São Paulo, Brasil Informa Group Plc. Tempo inteiro R$120.000 - R$180.000 por ano

    Company Description The Procurement and Facilities Manager is responsible for leading all procurement operations and facilities management across LatAm (Brazil and Mexico), ensuring alignment with organizational strategies, budget requirements, and event delivery timelines. This role strategically manages indirect purchasing categories with emphasis on...

  • Product Marketing Manager, LATAM

    1 dia atrás

    São Paulo, São Paulo, Brasil Meta Tempo inteiro R$120.000 - R$150.000 por ano

    Meta seeks a Product Marketing Manager to drive adoption and growth of Monetization solutions (emerging- and matured products) across clients in LATAM. In this role, you will represent the full product roadmap and suite of Monetization products and solution offerings to internal stakeholders, external clients and partners. This is a short-term...

  • Head of Marketing for a US-based fintech

    1 semana atrás

    São Paulo, São Paulo, Brasil NOUS LATAM Tempo inteiro R$120.000 - R$150.000 por ano

    $5, Mês), PJ, São Paulo RemoteOur client is a fintech software company founded in 2017. It specializes in helping banks, insurers, and other financial institutions modernize their operations by integrating legacy systems—like CRM, payments, and compliance—into a unified digital platform without the need to overhaul existing core infrastructure.We are...

  • Senior Account Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Vaganet Tempo inteiro R$80.000 - R$120.000 por ano

    Senior Account Manager Digital Solutions (LabVantage Brazil)Are you a natural hunter, driven by results and passionate about technology and innovation?At LabVantage Brazil, a leader in digital transformation for Laboratories, Research Centers, and Healthcare, were looking for a Senior Account Manager to expand our presence in the Brazilian market.Your...