Account-Based Marketing

1 dia atrás

Natal, Brasil CI&T Tempo inteiro

Account-Based Marketing (ABM) Specialist We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions. With over 7.400 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality. We are looking for a results-driven Account-Based Marketing (ABM) Specialist to join our marketing team. This role will design, execute, and optimize high-impact ABM programs that engage strategic enterprise customers and accelerate growth for the North American market while collaborating closely with global teams and working remotely from Brazil. Role & Responsibilities Design and execute targeted ABM programs (1:1 and 1:few) tailored to industry segments that drive measurable pipeline and revenue impact. Partner closely with Sales and Growth teams to translate account priorities into actionable marketing strategies and personalized engagement plans. Analyze account and intent data to uncover insights, buying signals, and opportunities to inform campaign strategy and continuous optimization. Establish operational excellence by building standardized processes, documentation, and best practices to scale ABM effectiveness. Track and report performance metrics (engagement, pipeline influence, conversion) and use data to optimize campaign results and demonstrate ROI. Manage budgets efficiently, ensuring strategic allocation of resources and cost‑effective program execution. Share learnings and collaborate globally. Basic Qualifications 5+ years of professional marketing experience. Proven experience designing, executing, and scaling cross‑functional B2B marketing programs. Strong background in high‑tech or digital services industries. Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Pipedrive). Excellent analytical, communication, and stakeholder management skills. Advanced English proficiency (verbal and written). Preferred Qualifications Experience with ABM platforms (e.g., 6sense) and marketing analytics tools. Familiarity with intent data and account scoring models. Experience building or optimizing acquisition and channel marketing programs. Strong understanding of B2B buyer journeys and enterprise decision‑making processes. -Health and dental insurance -Meal and food allowance -Extended paternity leave -Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass; - Profit Sharing and Results Participation (PLR); -Life insurance -Continuous learning platform (CI&T University); -Discount club -Free online platform dedicated to physical, mental, and overall well‑being -Pregnancy and responsible parenting course -Partnerships with online learning platforms -Language learning platform And many more More details about our benefits here: At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it. We have a dedicated Health and Well‑being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side. #J-18808-Ljbffr

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