Marketing Manager, Latam

4 semanas atrás

São Paulo, São Paulo, Brasil Masimo Tempo inteiro
**Permanent Position - Based in **MEXICO OR BRAZIL
**Job Summary**
The Latam Marketing Connectivity Manager is responsible for downstream marketing activities of Masimo products and services in Latam and for the management of specific assigned projects in connectivity.
**Duties & Responsibilities**:
- Develop, recommend and execute marketing plans for Masimo products and Services, working closely with each Country and corresponding stakeholders.
- Coordinate project assignments, communication and project implementation across Marketing and Country based teams, including Stakeholders from all cross functional areas relevant to the assigned projects.
- Define and engage Key Strategic Opinion Leaders related to the assigned projects, assist or lead specific projects supporting the coordination of speakers' activities, medical education events and programs at a country level such as, but not limited to, scientific advisory boards, scientific symposia, pre-course workshops, industry led workshops, and a wide variety of related activities.
- Develop Market Intelligence reporting documents, perform deep and thorough market and data analysis, recommend market segmentation, targeting and positioning at a country level and care areas level.
- Define, Recommend, Develop and Assist or Execute specific high priority projects such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation, in LATAM and at a Country specific level. Track, document and report statistics and results from each initiative implemented. Manage and assign leads within CRM system
- Assist or manage sales & marketing events in LATAM and at a country specific level. Assist or manage timely planning and implementation of promotional activities. Manage marketing and congress & events equipment and related logistics.
- Participate in product launch teams and support product launch activities, such as pre-launch marketing and field activities, pre-release customer site planning and implementation, management of demos, samples, evaluations and promotional materials and activities, as needed.
- Proficient or rapidly become proficient in desktop publishing programs such as Adobe InDesign.
- Proficient or rapidly become proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM. Prepare documents for routing in document control system, as needed.
- Write and proofread documentation as needed.
- Support in development and implementation of customer-specific solutions in the field of hospital and home automation together with the sales department
- Demonstration and user training of Masimo Automation solutions (hospital & home)
- Develop/Enhance/Localize the Automation training materials
- Voice of the customer after sales (customer satisfaction, change request, new feature request)
- Coordination of trainings for Masimo customers in coordination with Key

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