Senior Director B2B Platform

3 semanas atrás

Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiro
B2B digital platform has experienced an accelerated growth in the last 5 years, achieving 3.6M customers coverage and 45% revenue mix in traditional trade channel. The Senior Director B2B Platform & Digital Services will lead the expansion and enhancement of KOS B2B digital platform & financial services across all Bottlers in LATAM. Utilizing existing solutions and third-party innovations, this leader will drive strategic initiatives in loyalty programs, personalization, user experience, and financial services to significantly enhance customer satisfaction and business growth.
**Focus, Scope, & Impact**:
- B2B Digital Platform Expansion: Spearhead the expansion of B2B digital platforms across all Bottlers in LATAM, leveraging existing solutions from bottlers like FEMSA, ARCA, Andina, and developments from third-party solutions such as Sales Code.
- Order Taking: Develop and implement new order taking/generation models to provide the flexibility (anytime, anywhere) required by our customers and consumers, including advanced analytics/AI based solutions.
- Develop and implement mechanisms to improve flexibility in our service models to match customer and consumer expectations.
- Loyalty Program Development: Develop B2B capabilities to enhance customer loyalty by ensuring compliance with KOS priority portfolios by channel, execution guidelines, and price suggestions.
- Personalization and User Experience (UX): Partner with Bottlers to strategize and deliver personalized superior experiences for customers in the digital sphere.
- Financial Services Development: Lead the development and implementation of credit solutions to increase coverage of KO portfolio with a potential growth of 3% in net sales revenue. Foster the deployment of digital

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