Medior Content Manager

Join to apply for the Medior Content Manager (Loyalty) role at Orca Pacific: A Monks Company

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About The Role

A Content Manager for a loyalty program develops, executes, and manages content strategies to enhance customer engagement and loyalty. This role involves creating engaging content, optimizing it for various channels, and analyzing its performance to drive customer acquisition, development, and retention. They work with cross-functional teams to align program features and marketing strategies, ensuring consistent messaging and brand identity.

Responsibilities

• Content Strategy & Planning: Develop and implement content strategies aligned with business goals and customer needs, focusing on building customer loyalty programs.
• Content Creation & Management: Create, curate, and manage content for various channels, including website, blog, social media, and email marketing campaigns.
• Content Optimization: Optimize content for SEO and other relevant channels to maximize visibility and reach.
• Campaign Management: Develop and manage loyalty program campaigns, including content for promotions, announcements, and educational materials.
• Performance Analysis: Analyze content performance metrics, identify areas for improvement, and adapt strategies accordingly.
• Collaboration: Work closely with marketing, design, and other teams to ensure content aligns with overall brand messaging and marketing objectives.
• Customer Engagement: Use content to drive customer engagement, fostering loyalty and positive brand perception.
• Brand Consistency: Ensure all content adheres to brand guidelines and maintains a consistent brand voice across all platforms.
• Data Analysis: Leverage data and analytics to understand customer behavior, personalize content, and optimize campaign performance.

Key Skills

• Content Creation: Strong writing, editing, and storytelling skills.
• Content Management: Experience with content management systems (CMS) and content optimization techniques.
• Digital Marketing: Understanding of SEO, social media marketing, email marketing, and other digital channels.
• Data Analysis: Ability to analyze data, identify trends, and make data-driven decisions.
• Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks.
• Communication: Excellent written and verbal communication skills to collaborate effectively with teams and communicate with customers.
• Analytical Thinking: Ability to analyze data, identify trends, and develop effective strategies.
• CRM Knowledge: Familiarity with CRM systems and their role in loyalty program management.
• Creative Thinking: Ability to develop innovative and engaging content ideas.

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines a broad range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Monks leverages AI-driven content production and data science to deliver scaled experiences and enterprise-grade technology.

Monks has received multiple industry recognitions and awards, including being named Adweek's AI Agency of the Year (2023) and various accolades in Forrester Wave, Cannes Lions, AdExchanger, Webby, and other lists. Monks is an equal-opportunity employer committed to a respectful and empowering work environment that embraces diversity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services

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