Brand Marketing

**About Us**
**Ailet** develops innovative technology, providing «Eyes in the store» for CPG brands and Retailers by turning in-store images into powerful insights.
**We are more **than just an Image Recognition solution.
**We are smarter** than an end-to-end platform for collecting and analyzing Data from the shelves.
**We provide** a real-time view of store and field performance across all retail channels.
Ailet is a single tool which helps to drive targeted actions at SKU, brand, and category level, while improving sales effectiveness & powered by our breakthrough computer vision technologies.
As a result, the data produced is extremely valuable and generates a single source of truth for the physical world of Retail, CPG and Pharma allowing to manage sales process efficiency and productivity
**Why Join Us**
- Creating long-lasting client relationships and developing the businesses are our main goals.
- Committing to the success of our clients all over the globe is our strategy.
- We’ve found an incredibly strong product-market fit across global CPG brands.
- Ailet is committed to continue success and facilitate the growth empowered by the best team and investors.
**About the Team & Role**
- We are currently looking for a Brand Marketing & Communications Executive who will help us to make the product and company known and recognizable.
- We believe there is a strength in diversity. We hire skilled and passionate people from a wide variety of backgrounds.
- We search for a professional who has experience in developing **marketing communications strategy (Brand & PR)** for young fast-growing companies.
- This is an exciting opportunity to grow as a professional for an active person who is willing to be a part of the fast changing modern world.
**Goals**
- Create trust among potential customers and make Ailet recognizable.
Goal: As Ailet ranks second in the world in this segment, we have to make sure that potential customers from all over the world consider Ailet a reliable company and compare us only with world leaders.
- Create credible visibility to attract new investors.
Goal: Given the practical success of Ailet and the quality of the products with good **marketing communications strategy (Brand & PR)**, we should have a waiting list of potential investors interested in the business and investment opportunities.
- Let the market be aware of the team of professionals.
- Create market confidence in the product and company.
- Develop English-speaking media communication (interaction language - English).
Goal: To work with global English-speaking media (Tier-1 - like Forbes, Tier-2 - leading industry specific media - CPG / Pharma / Retail tech) and other resources. Some communications could be adapted to local languages/media. Target GEO: LATAM (all countries), MENA, southern Europe, USA.
**Responsibilities**
- Creation & leading of the **company’s marketing communications strategy (Brand & PR),** related plans;
- Publication of articles about the company in Tier-1 and Tier-2 media outlets & bringing company into the relevant ratings (Gartner, CB insights etc.);
- Contributing articles to 3-4 selected core publications on industry trends, company info points, statistics and analytics (e.g. US Forbes, U-Entrepreneur);
- Increasing brand knowledge & controlling the attraction of new visitors, including to the company’s site, dealing with negative reviews and promoting the positive trend;
- Content development for visitors**:marketing and design colleagues can always help**;
- Get involved in the process of creating features, support releases, convey everything new and product to potential customers;
- Interaction with influencers
**Qualifications**
The leader of the direction who has:
- Fluent **English** (Fluent **Spanish** and/or **Portuguese** will be a benefit);
- Profile experience of at least 3 years in **B2B SaaS international startup**;
- Experience in developing **marketing communications strategy (Brand & PR), global brand awareness and positioning**;
- Proven **Brand development & PR cases portfolio;**:
- Address book with journalists of Tier-1/Tier-2 editions, freelancers (copywriting, writing articles), bloggers, influencers.
**KPIs**
**Primary**
- Monthly searches for the brand name in Google
- Direct website traffic
- Monthly searches for the brand name in Social Media (LinkedIn)
- Citation rates for target media and sources relative to competitors (Trax retail, Involves, Asseco, ParallelDots, Vispera and others).
- Number of new Sales Qualified Leads ( including those that coming directly to corporate site)
**Secondary**
- Number of visitors to corporate site through clicks
- Number of independent comparison lists the company is presented at
- Number of clicks and followers on social media (LinkedIn)
**Terms of cooperation**
- Competitive monthly compensation based on the experience (fixed income + bonuses for completing tasks).
- International projects.
- Work wit

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