Brand Marketing

**About Us****Ailet** develops innovative technology, providing «Eyes in the store» for CPG brands and Retailers by turning in-store images into powerful insights.**We are more **than just an Image Recognition solution.**We are smarter** than an end-to-end platform for collecting and analyzing Data from the shelves.**We provide** a real-time view of store and field performance across all retail channels.Ailet is a single tool which helps to drive targeted actions at SKU, brand, and category level, while improving sales effectiveness & powered by our breakthrough computer vision technologies.As a result, the data produced is extremely valuable and generates a single source of truth for the physical world of Retail, CPG and Pharma allowing to manage sales process efficiency and productivity**Why Join Us**- Creating long-lasting client relationships and developing the businesses are our main goals.- Committing to the success of our clients all over the globe is our strategy.- We’ve found an incredibly strong product-market fit across global CPG brands.- Ailet is committed to continue success and facilitate the growth empowered by the best team and investors.**About the Team & Role**- We are currently looking for a Brand Marketing & Communications Executive who will help us to make the product and company known and recognizable.- We believe there is a strength in diversity. We hire skilled and passionate people from a wide variety of backgrounds.- We search for a professional who has experience in developing **marketing communications strategy (Brand & PR)** for young fast-growing companies.- This is an exciting opportunity to grow as a professional for an active person who is willing to be a part of the fast changing modern world.**Goals**- Create trust among potential customers and make Ailet recognizable.Goal: As Ailet ranks second in the world in this segment, we have to make sure that potential customers from all over the world consider Ailet a reliable company and compare us only with world leaders.- Create credible visibility to attract new investors.Goal: Given the practical success of Ailet and the quality of the products with good **marketing communications strategy (Brand & PR)**, we should have a waiting list of potential investors interested in the business and investment opportunities.- Let the market be aware of the team of professionals.- Create market confidence in the product and company.- Develop English-speaking media communication (interaction language - English).Goal: To work with global English-speaking media (Tier-1 - like Forbes, Tier-2 - leading industry specific media - CPG / Pharma / Retail tech) and other resources. Some communications could be adapted to local languages/media. Target GEO: LATAM (all countries), MENA, southern Europe, USA.**Responsibilities**- Creation & leading of the **company’s marketing communications strategy (Brand & PR),** related plans;- Publication of articles about the company in Tier-1 and Tier-2 media outlets & bringing company into the relevant ratings (Gartner, CB insights etc.);- Contributing articles to 3-4 selected core publications on industry trends, company info points, statistics and analytics (e.g. US Forbes, U-Entrepreneur);- Increasing brand knowledge & controlling the attraction of new visitors, including to the company’s site, dealing with negative reviews and promoting the positive trend;- Content development for visitors**:marketing and design colleagues can always help**;- Get involved in the process of creating features, support releases, convey everything new and product to potential customers;- Interaction with influencers**Qualifications**The leader of the direction who has:- Fluent **English** (Fluent **Spanish** and/or **Portuguese** will be a benefit);- Profile experience of at least 3 years in **B2B SaaS international startup**;- Experience in developing **marketing communications strategy (Brand & PR), global brand awareness and positioning**;- Proven **Brand development & PR cases portfolio;**:- Address book with journalists of Tier-1/Tier-2 editions, freelancers (copywriting, writing articles), bloggers, influencers.**KPIs****Primary**- Monthly searches for the brand name in Google- Direct website traffic- Monthly searches for the brand name in Social Media (LinkedIn)- Citation rates for target media and sources relative to competitors (Trax retail, Involves, Asseco, ParallelDots, Vispera and others).- Number of new Sales Qualified Leads ( including those that coming directly to corporate site)**Secondary**- Number of visitors to corporate site through clicks- Number of independent comparison lists the company is presented at- Number of clicks and followers on social media (LinkedIn)**Terms of cooperation**- Competitive monthly compensation based on the experience (fixed income + bonuses for completing tasks).- International projects.- Work wit