Social Media and Consumer Marketing Specialist

**Join a team that is changing millions of lives.**
Transforming smiles, changing lives
At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us?
**About this opportunity**
The Invisalign Social media team is looking for a passionate marketer who thrives on building brands that connect with the target audience.
We are looking for Brazil Social Media Specialist with knowledge in building social marketing initiatives and content that drives brand engagement and build communities around the Invisalign brand and products. The mission is to drive brand love among our audiences mainly on our owned social media channels while leveraging a squad of influencers that nurtures leads and create desire around the unique orthodontic treatment with Invisalign and the Digital journey around it.
Also, this professional shall be responsible for the following through and controlling the key metrics to measure brand health on social media brand profiles and supporting influencers recommendation based on data analytics.
**In this role, you will**
- Manage community with engaging content to build brand advocacy.
- Develop Social Marketing initiatives, understanding users' profile, behaviors and journey for prospect consumers to be converted as leads.
- Specialized in developing innovative content using the digital marketing tools with the goal of generating qualified leads, nurturing the customer journey and facilitating the conversion process.
- Work alongside other areas such as sales, new customer, customer support and marketing to generate brand awareness and ensure governance and best practices to ensure delivery of goals.
- Work with agencies to deliver the appropriate content at the appropriate time to maximize consumer awareness and conversion.
- Monitor competitors and market best practices as well as their trends.
Ensure compliance standards in all healthcare professional-facing activities, collaborating with Regulatory and Legal departments...
- Leverage and adapt global assets and strategies considering the maturity level of the local market, proposing solutions that can address unmet local needs and opportunities.
- Responsible for performance reporting and goal tracking.
- Analyze Social Media sentiments and adapt ways to conquest leads and brand lovers.
- Lead with high knowledge of Social Listening tools like Airfluencer, Stilingue, Buzzmonitor or Salesforce to collect and analyze the data and the results of the Social efforts and performance of our influencers.
- Develop, implement, and propose changes in the social marketing strategy for Invisalign brand in Brazil including content, calendar, influencer, engagement and interaction with patients, doctors and interested consumers.
**In this role, you'll need **
- 4- 6 years of experience in social media and Content Creation for B2C marketing including;
- Excellent knowledge of Instagram, Facebook, Twitter and other social media best practices and how each platform can be deployed in different scenarios;
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound;
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the company's field;
- Displays ability to effectively communicate information and ideas in written and video format.
**Sound like a good fit?**
Great Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
**About Align**
Align Technology is a publicly traded medical device company that is **transforming smiles and changing lives**. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people,

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