Product Marketing Specialist

3 semanas atrás

São Paulo, Brasil Maxihost Tempo inteiro
**About Latitude.sh**
Latitude.sh global computing platform was launched in 2019, enabling businesses to programmatically deploy single-tenant Bare Metal instances in different parts of the world.
We are a team of passionate individuals about hardware, software, and network infrastructure looking to build the fastest, easiest-to-use, developer-centric single-tenant Cloud infrastructure. If you share this passion, join our growing team of talented people and help build the future of the Internet.
**Summary**
You'll work at the intersection of product, engineering, and marketing to develop compelling narratives that resonate with technical decision-makers (developers, IT leaders, etc.) and translate complex infrastructure solutions into clear business value.
We seek a self-starter, dedicated, hands-on professional to join our fast-paced and growing team. This on-site position will require attendance at our São Paulo office near the Paraíso and Ana Rosa subway stations.
**Key Responsabilities**
- Develop, execute, and improve GTM campaigns for our infrastructure solutions and features, ensuring alignment with company objectives and market demands.
- Create compelling technical content and sales enablement materials that demonstrate our platform's value proposition.
- Collaborate with product and engineering teams to gather technical insights and translate them into benefits-focused marketing materials in different formats.
- Track and analyze product marketing metrics, providing regular insights to refine strategies and drive continuous improvement.
- Analyze market trends, competitor activities, and customer feedback to inform positioning and messaging strategies.
- Perform research, refine and expand customer personas, conduct surveys, and synthesize insights to inform product development and marketing initiatives.
- Work closely with marketing, product, and sales stakeholders to ensure consistent messaging and seamless execution of product marketing strategies across the company.
**Skills and Qualifications**
- 5+ years of product marketing experience, preferably in B2B technology platforms (SaaS, PaaS, IaaS, or similar technical products).
- Excellent project management skills with the ability to coordinate cross-functional initiatives and interact with multiple internal stakeholders.
- Proven track record of developing successful product marketing strategies and driving product adoption metrics.
- Data-driven approach with experience in analyzing and reporting on business, marketing, and engineering metrics.
- Self-motivation and the ability to work collaboratively in a fast-paced environment are required.
- Excellent written communication skills in English is mandatory and non-negotiable.
- Background in creating technical content (documentation, API guides, technical blogs) is a huge plus.
**What do we offer?**
- Paid Time Off;
- Competitive Compensation;
- Work Anniversary bonus;
- Wellhub (former Gympass);
- Sulamérica Health Care Insurance;
- Annual Bonus based on company and team performance;
- Flexible work hours.

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