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Há 1 mês
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit
Description and RequirementsMotorola Mobility, A Lenovo Company, is one of the world’s fastest growing smart phone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation we want you to help us define our world of tomorrow. Motorola is at the forefront of designing and developing products supporting 5G technology. Explore the opportunities and apply today.
The Motorola’s Marketing Customer Relationship Management (CRM) system, provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola.
This person will support the North America team on the creation and execution of marketing strategies and campaigns (EMAIL and PUSH) on Salesforce Marketing Cloud and other SaaS platforms, that increase the value of our customer base over time.
This role has been chartered to support functionality (email marketing and push notification) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increasing brand equity and testing new tactics to retain our customers.
Responsibilities:
- Create customer segmentations using SQL language in Salesforce Marketing Cloud.
- Implement email campaign HTMLs with provided assets.
- Execute and analyze marketing campaigns A/B tests and draw business improvement conclusions.
- Create push campaigns on Engage (internal Motorola’s system) and analyze the results.
- Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer expectations, preferences and aversions into marketing functions across all products.
- Build reports and strategic business recommendations by analyzing dashboards and processing data.
- Maintain contact with key stakeholders (IT, Brand, E-commerce, Regional Marketing, B2B, Insurance and HelloYou App teams) to further marketing objectives.
- Make decisions based on data analysis and maintain the integrity of the CRM system, including updates, refinements and overall database.
- Support the North America Marketing Team on marketing execution.
- Join weekly North America planning meetings.
Requirements:
- Bachelor Degree in Information Technology or similar.
- Proficiency in SQL and HTML programming languages.
- Experience in database development.
- Excellent interpersonal communication and agility.
- Analytical mindset and ability to work with data towards objectives.
- Extremely organized, proactive, and able to work independently.
- Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint).
- Understanding of the development and deployment of CRM activities.
- Familiarity with Salesforce Marketing Cloud.
- Advanced English language skills.
Motorola Mobility is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
If you require an accommodation to complete this application, please contact
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