Analista DBM
3 semanas atrás
Responsibilities:
- Create customers segmentations using SQL language in Salesforce Marketing Cloud- Implement email campaign HTMLs with provided assets- Execute and analyze marketing campaigns A/B tests and have business improvements conclusions;- Create push campaigns on Engage (internal Motorola’s system) and analyze the results;- Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer´s expectations, preferences and aversions into marketing functions across all products;- Build reports and strategic business recommendations by analyzing dashboards and processing data; - Must have good interpersonal skills to manage contacts with different professionals. Have contact with key stakeholders (IT, Brand, E-commerce, Regional Marketing, B2B, Insurance and HelloYou App teams) in furthering our marketing objectives; - Make decisions based on data analysis. Have capabilities to maintain the integrity of the CRM system, including updates, refinements and overall database;- Support North America Marketing Team on marketing execution- Join weekly North America planning meetings
Requirements:
- Bachelor Degree: Information Technology or similar- SQL and HTML programming language;- Database development - Be dynamic, with excellent interpersonal communication and agility; - Have an analytical mind and know how to work with data in favor of the objectives; - Be extremely organized, be proactive and be able to work independently.- Knowledge of the office package (word / excel / ppt)- Google Big query Differentials:- Understanding of the development and deployment of CRM activities.- Salesforce Marketing CloudLanguages: - Advanced English;
Motorola Mobility is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
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