Analista DBM
2 semanas atrás
Motorola Mobility, A Lenovo Company, is one of the world’s fastest growing smart phone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation we want you to help us define our world of tomorrow. Motorola is at the forefront of designing and developing products supporting 5G technology. Explore the opportunities and apply today.
The Motorola’s Marketing Customer Relationship Management (CRM) system, provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola.
This person will support North America team on the creation and execution of marketing strategies and campaigns (EMAIL and PUSH) on Salesforce Marketing Cloud and other SaaS platforms, that increase the value of our customer base over time.
This role has been chartered to support functionality (email marketing and push notification) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.
Responsibilities:
- Create customers segmentations using SQL language in Salesforce Marketing Cloud
- Implement email campaign HTMLs with provided assets
- Execute and analyze marketing campaigns A/B tests and have business improvements conclusions;
- Create push campaigns on Engage (internal Motorola’s system) and analyze the results;
- Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer´s expectations, preferences and aversions into marketing functions across all products;
- Build reports and strategic business recommendations by analyzing dashboards and processing data; - Must have good interpersonal skills to manage contacts with different professionals. Have contact with key stakeholders (IT, Brand, E-commerce, Regional Marketing, B2B, Insurance and HelloYou App teams) in furthering our marketing objectives; - Make decisions based on data analysis. Have capabilities to maintain the integrity of the CRM system, including updates, refinements and overall database;
- Support North America Marketing Team on marketing execution
- Join weekly North America planning meetings
Requirements:
- Bachelor Degree: Information Technology or similar
- SQL and HTML programming language;
- Database development - Be dynamic, with excellent interpersonal communication and agility; - Have an analytical mind and know how to work with data in favor of the objectives; - Be extremely organized, be proactive and be able to work independently.
- Knowledge of the office package (word / excel / ppt)
- Google Big query Differentials:
- Understanding of the development and deployment of CRM activities.
- Salesforce Marketing Cloud
Languages: - Advanced English;
Motorola Mobility is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
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