User Acquisition Manager

User Acquisition Manager Location: BR-SP-Sao Paulo ID: Company Overview If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay). To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more. Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results. #LI-Hybrid Team Overview The User Acquisition team is responsible for expanding our user base in the food vertical, driving adoption of the platform through both online and offline strategies. This role focuses on maximizing visibility, conversion, and efficiency of acquisition levers while ensuring ROI-driven growth. Role Responsibilities Designing and executing user acquisition campaigns (digital and offline). Leveraging in-app resources (banners, highlights, category placements) to drive CTR. Implementing referral programs, incentives, and partnerships to boost adoption. Conducting A/B testing and ROI analysis to optimize acquisition. Building deep data insights on acquisition funnels , identifying areas of improvement. Collaborating cross-functionally with Marketing, Ops, and Product for aligned campaigns. Role Qualifications 4+ years of experience in growth, traffic operations, or acquisition . Proven track record in e-commerce, food delivery, or O2O businesses . Strong analytical and data-driven mindset, with A/B testing experience. Excellent collaboration and stakeholder management skills. Portuguese and English proficiency (mandatory); Mandarin is a strong plus. EEO and Diversity & Inclusion We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. Diversity & Inclusion Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today. We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys. This is our ongoing journey, with much more still to come. We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on the careers site. Application Apply for this job online. Email this job to a friend. FAQs are available on the careers site. #J-18808-Ljbffr