User Acquisition Manager

Há 5 dias

São Paulo, Brasil DiDi Chuxing Tempo inteiro

DiDi Global Inc. is a leading mobility technology platform that connects talented people and creates innovative solutions across more than 12 countries. We are committed to sustainability, safety, artificial intelligence, and building a better world for our users and communities. About the team/role The User Acquisition team expands our user base in the food vertical. This role focuses on maximizing visibility, conversion, and efficiency of acquisition levers while delivering ROI‑driven growth. In this role, you'll be... Designing and executing user acquisition campaigns (digital and offline). Leveraging in‑app resources—banners, highlights, category placements—to drive click‑through rates. Implementing referral programs, incentives, and partnerships to boost adoption. Conducting A/B testing and ROI analysis to optimize acquisition. Building deep data insights on acquisition funnels and identifying improvement areas. Collaborating cross‑functionally with Marketing, Ops, and Product for aligned campaigns. We're eager to be in touch because you have... 4+ years of experience in growth, traffic operations, or acquisition. Proven track record in e‑commerce, food delivery, or O2O businesses. Strong analytical and data‑driven mindset with A/B testing experience. Excellent collaboration and stakeholder management skills. Portuguese and English proficiency (mandatory); Mandarin is a strong plus. You'll love working at DiDi because... We create user value —we innovate safe, pleasant, and efficient experiences. We are data‑driven —we make informed decisions using valuable metrics. We foster win‑win collaboration —we communicate with candor and execute with excellence. Integrity is core to our business —we act with sincerity and respect. Growth is continuous —we learn from mistakes and help each other grow. Diversity and inclusion are non‑negotiable —we welcome all backgrounds and ensure equal opportunities. Diversity & Inclusion Diversity is a non‑negotiable value. We practice inclusion, plurality, and respect, and we count on our Diversity Committee and HR to advance equity. This position is open to everyone, including pregnant people, people with disabilities, and all qualified applicants. #J-18808-Ljbffr

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