Commercial - UX Researcher - Latam

**Company Description**
Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.
We're looking for looking for a highly skilled UX Researcher to play a key role in shaping an immersive user experience across our products.
Collaborating closely with cross-functional teams, this position involves leading research projects and ensuring the integration of user perspectives throughout the product development lifecycle, with a strong emphasis on data-driven decision-making to enhance commercial success.
- Key responsibilities_
- Lead research projects from inception to delivery, consistently incorporating our users' perspectives in every scenario;
- Collaborate closely with cross-functional teams, including design, customer experience, engineering, and business analytics, to identify key research questions and goals and influence evidence-based and customer-centric decisions regarding product and design strategy;
- Conduct market and ethnographic research, interviews, surveys, field visits, benchmark studies, user testing, and contextual inquiries to uncover user needs and pain points.
- Create personas, journey maps, and other artifacts to communicate user insights effectively;
- Work with analytics tools to systematically extract, analyze, and interpret quantitative data;
- Advocate for user-centered design principles, influencing product strategy based on user insights;
- Contribute to the development of products and experiences that are not only user-friendly but also inclusive and accessible to a diverse range of individuals;
- Communicate research findings to stakeholders and all levels of the product team through written reports and in-person presentations, detailing methodology, insights, and design recommendations in a clear and comprehensive manner;
- Stay informed about industry trends and conduct competitive analyses to inform product positioning;
- Provide mentorship and guidance to junior researchers and team members;
- Contribute to the growth of the UX Research discipline within the organization.
**Qualifications**:
- Specialist skills and experience_
- Bachelor's degree or higher in Anthropology, Human-Computer Interaction (HCI), Psychology, Sociology, Marketing, or related fields;
- 7+ years of proven experience in UX Research;
- Relevant experience in product research, both quantitative and qualitative;
- Capable of leading strategic research efforts and seamlessly integrating user research into product designs;
- Successful track record of working with senior leaders and stakeholders;
- Advanced problem-solving skills with a proactive problem solver mindset and a spirit for innovation.
- Strong interpersonal communication and collaboration skills, including the ability to convey complex concepts clearly and persuasively to diverse audiences and different organizational levels;
- Effective verbal and written communication skills in both Portuguese and English.
- Competencies / behaviors_
- Strategic mindset, aligning UX research goals with overall business objectives and foreseeing potential challenges;
- Deep understanding and empathy for users, ensuring their needs are central to decision-making;
- Strong problem-solving skills, adaptation of research methodologies to address complex user experience challenges, and provision of actionable recommendations;
- Seamless collaboration with cross-functional teams, fostering openness and seeking input from team members;
- Adaptation to evolving project requirements, industry trends, and changes in user behavior, embracing a flexible and iterative approach to UX research;
- Efficient time management, balancing multiple projects and deadlines, and prioritizing tasks based on project goals and business impact;
- Mentorship, fostering the professional growth of junior UX researchers, and sharing knowledge with the team to elevate overall research capabilities.
**Additional Information** Diversity and equal opportunities**
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equ

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