Senior Lead

As the Senior Lead - Creative, you will champion On's brand vision across Latin America and Brazil, leveraging storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Head of Creative Studio (with a dotted line to the Head of Marketing, LatAm/Brazil) on the Americas Creative Studio team, you will support the AMER region with a focus on LatAm/Brazil, elevating On's brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives.

• Provide comprehensive creative leadership and approval for initiatives across LatAm (distributor e-commerce, DMS, store events, run clubs) and Brazil (DTCr + DTCe).
• Approve and guide creative for races, expos, in-store activations, out-of-home advertising, and locally produced elements, ensuring brand storytelling and franchise direction are consistently applied through toolkits, content, and guidelines.
• Champion On's visual identity and brand image for LatAm/Brazil communities, collaborating with regional marketing teams to address consumer needs.
• Oversee all creative touchpoints for the LatAm/Brazil market, including art direction, graphic design, studio production, copywriting, and spatial design. Manage regional freelance and external creative resources from brief to delivery.
• Develop innovative creative concepts that solve complex challenges, generating ideas for platforms to create business impact and cultural moments.
• Lead creative concepts for regional initiatives like SquadRaces and contribute to North American projects like Clubhouse Nights, leveraging insights on diverse communities.
• Partner with Studio Management to ensure a transparent process and on-time project delivery, collaborating with creatives, designers, and production teams.
• Lead by example, inspiring and guiding the broader creative team and department.

• 7+ years of relevant experience leading creative efforts, ideally in agencies, media companies, or brands with a regional presence across the Americas.
• Ability to drive creative strategy and inspire teams through systems thinking and cross-functional influence to ensure brand consistency.
• Deep understanding of storytelling craft, passionate about compelling angles and cultural relevance.
• Attuned to cultural nuances, market trends, and consumer behaviors across LatAm and Brazil, with a genuine connection to diverse communities.
• Knowledge of social and online channels, internet culture, and the influencer landscape to enhance brand relevance.
• Problem solver with adaptability, developing ideas that encompass the consumer journey across media.
• Excellent presentation skills, able to synthesize input into clear creative directions.
• Fluent in English, Spanish, and Brazilian Portuguese.
• Willingness to travel up to 40% for global hubs and creative moments, with travel needs fluctuating.

The On Creative Studio is the heartbeat of our brand's expression, comprising diverse designers, storytellers, copywriters, filmmakers, and photographers. We craft narratives, visuals, and experiences that resonate and amplify our mission to ignite the human spirit through movement. We value innovation, collaboration, and pushing creative boundaries while maintaining our Swiss-engineered aesthetic. Our work includes product launches, digital campaigns, retail experiences, and global initiatives, always striving for excellence and authenticity.

Our team's pace and drive unite us, creating an environment where high ambition leads to impressive collaborative outcomes. We see the power of teamwork in helping each other grow.