Employer Branding Specialist

Who We are
BairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional growth on exciting projects.
Employer Branding Specialist at BairesDev
We are looking for an Employer Branding Specialist to execute highly effective brand marketing plans through a deep understanding of the consumer and our target market, achieving profit and maximizing the brand's long-term potential.
What You Will Do:
- Help to identify how our brand is currently positioned in the market and design a research-based brand strategy.
- Analyze customer knowledge, trends, market analysis, and best marketing practices to create successful brand strategies.
- Assist in developing and maintaining the brand messaging and brand visual elements.
- Develop and execute marketing campaigns aimed at communicating our brand message.
- Communicate our brand personality internally and align the company around foundational concepts.
- Measure and report on the success of brand marketing campaigns.
- Anticipate consumer trends and keep the brand updated.
- Influence brand initiatives, ensuring consistency with the tone and brand messaging.
- Increase brand awareness and consideration as well as build market position.
- Develop, execute and track collateral and materials for both internal and external purposes.
- Create and implement brand marketing strategies.
- Identify consumer opportunities and develop strategies and campaigns to increase brand awareness.
- Establish positioning, identify the objective audience and develop marketing plans with specific objectives in different channels and segments.
- Assist in the creative direction to meet the objectives of all publicity and public communications.
- Research and determine product weaknesses and areas to overcome with developing brand identity.
Here's what we are looking for:
- 2+ years of experience in a similar position.
- Proven work experience as an Employer Branding Marketer.
- Proven experience in the implementation of successful digital marketing campaigns.
- Experience in B2B service marketing.
- Solid knowledge of online marketing tools and best practices.
- Strong understanding of how all current digital marketing channels work.
- Creativity.
- Trend Savviness.
- Strategic thinker.
- Highly motivated, flexible, and service-oriented.
- Versatile, goal-oriented, driven, and proactive.
- Prioritization, time management, and organizational skills.
- Excellent analytical and project management skills.
How we do make your work (and your life) easier:
- 100% remote work.
- Hardware setup for you to work from home.
- Flexible hours - make your schedule.
- Paid parental leave, vacation & holidays.
- Diverse and multicultural work environment.
- An innovative environment with the structure and resources of a leading multinational.
- Excellent compensation — well above the market average.
- Here you can grow at the speed of your learning curve.
Our people work remotely but with a consistent and robust culture that promotes diversity and teamwork. To continue being the leading software development company in Latin America, we want to ensure that every BairesDev member gets the best growth and professional development opportunities in a diverse, welcoming, and innovative environment.
Every BairesDev team member brings something unique to our company.

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