Commerce and Retail Media Director
2 semanas atrás
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at . Kinesso supports horizontally the operations of all Mediabrands agencies, such as UM, Initiative and Media Hub.
Position Overview
Who you are: Eager to challenge the retail norms, create industry leading campaign strategy and combine best in class media skills with industry-leading retail consulting. You are familiar with how to design, develop, deploy eCommerce retail, sales & operations strategies and services while working in tandem with our eCommerce Media leaders to deliver best in class client service. You will be an end-to-end expert of our eRetail planning, buying and reporting capabilities, growing strong client relationships and ensuring health of our biggest client relationships. Success means bringing and maintaining retail clients in the agencies, with structured teams and healthy margins.
Responsibilities
Account Management / Operational Excellence
- Function as eCommerce pod lead in work across small range of clients in support of overall team objectives
- Responsible for retail media network and operational performance on partners such as Amazon, Mercado Livre, Magazine Luiza, etc.
- Responsible for DTC media & operational performance across Paid Search Engines, Shopping, and other performance-based media tactics as needed
- Recommend, sell-in, and manage team against key client KPIs to effectively deliver results and establish clear yearly / quarterly milestones
- Be proactive in sussing out new opportunities to partner with clients and help grow agency business
- Demonstrate speed and storytelling in analyzing retail sales reports and express differences in media metrics
- Actively work to improve pod process and ensure team compliance for betterment of team work
- Partner with account Director to design and work toward account roadmap for each client business
Thought Leadership & Partnership
- Master, identify and communicate trends in retail and client industries that will impact or be relevant to assigned clients
- Work to assemble case studies of good work and effective process for sharing to larger team
- Display familiarity with media measurement and attribution to inform client KPI setting and expectations
- Clear POV on value of eRetail vs D2C and how they partner with other channels to drive success.
Team Building & Motivation
- Show critical thinking & problem solving on a daily basis
- Ensure team has received all tools and training to excel in their roles. Accountability for team development; this includes maintaining positive morale, creating and updating individual goals docs, and ensuring all direct reports have clear growth plan in place
- Help foster an inclusive and collaborative team culture through motivational initiatives and close contact with full team; Partner with Director to regularly assess pod hours / burn rate and ensure health of all staff
Qualification - Required Skills
- Experience with retail media networks
- Experience in managing direct reports and team development
- Proven ability to translate client asks into concrete asks and next steps to effectively project management
- Polished presence and presentations skills
- Excellent writing skills with an attention to detail
- Mastery of Microsoft Office Suite
Qualifications - Desired Skills
- Experience with retail media networks specifically Amazon, Mercado Livre
- 5-10+ years of experience with marketing or digital media preferred
- Ability to multitask and handle other duties as assigned.
- Fluency in English or Spanish or commitment to learn quickly
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Commerce and Retail Media Director
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