Marketing Automation Specialist

4 semanas atrás

São Paulo, Brasil EF Education First Gruppe Tempo inteiro

The Marketing Automation Specialist is a dynamic and fast-paced position which reports into the Senior Director of Marketing. Cultural Care is looking for a teammate who is strategic, analytical, organized, and a strong communicator to optimize and enhance our communication plans and drive conversion through the marketing funnel. You’ll collaborate with a passionate and dedicated team of marketing and creative professionals within a mission-driven, global organization.

The role:

We are seeking a talented and experienced Marketing Automation Specialist to join our marketing team. The ideal candidate will have a strong background in email marketing and automation, with proven experience in managing and optimizing email and SMS campaigns to drive engagement, conversion, and retention. You will be responsible for overseeing all aspects of our marketing automation platform and strategy to maximize the impact of our communications.

What you'll do:

  • Develop and execute comprehensive email marketing automation strategies to nurture leads, drive customer engagement, and increase conversions across various stages of the customer lifecycle.
  • Manage the day-to-day operations of our email marketing automation platform, including campaign setup, segmentation, scheduling, testing, and optimization.
  • Collaborate with cross-functional teams, including marketing, sales, and operations, to develop targeted email campaigns that align with business objectives and messaging priorities.
  • Design and implement automated workflows and email journeys based on customer behavior, preferences, and segmentation criteria.
  • Monitor key performance metrics, such as open rates, click-through rates, conversion rates, and goal achievement, to evaluate the effectiveness of campaigns and identify areas for improvement.
  • Conduct A/B testing to optimize email content, subject lines, calls-to-action, and other elements to maximize engagement and conversion rates.
  • Provide regular reporting and analysis of email performance metrics, insights, and recommendations to inform decision-making and drive continuous optimization.
  • Maintain email marketing compliance with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices to ensure data privacy and deliverability.

Who you are:

  • 3-5 years of experience in email marketing, with a focus on email automation and lifecycle marketing.
  • Proven track record of managing and optimizing email campaigns to drive engagement, conversion, and retention.
  • Proficiency in email marketing automation platforms such as Salesforce Marketing Cloud or similar.
  • Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions to optimize campaign performance.
  • Excellent project management skills with the ability to independently manage multiple projects simultaneously and meet deadlines.
  • Detail-oriented with strong organizational skills and the ability to prioritize tasks effectively.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Ability to work with database queries to create accurate audience segmentation – experience working with Salesforce is a plus
  • Knowledge of HTML and CSS for email template customization is a plus.

Why you’ll love working here:

  • Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding.
  • Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts.
  • Four weeks paid vacation your first year and ten paid holidays.
  • 25% company match on your 401(k).
  • Excellent medical, dental, and vision coverage, along with life and disability insurance.
  • Wellness benefits and a yearly fitness reimbursement.
  • EF program discounts including travel, language schools, childcare, and more.
  • Dependent care, healthcare, and commuter flexible spending accounts (FSAs).
  • Discounts at local venues and businesses.
  • Paid travel experiences.

About Cultural Care Au Pair:

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families—providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.

Here at Cultural Care, we are a team of problem-solvers, relationship-builders, and innovators who are constantly thinking about how we can improve our program experience, respond to both micro and macro-level business challenges, and evolve to stay relevant to our global audiences.

Cultural Care Equal Opportunity Employment Statement:

Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.

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