SEO Content Analyst

Overview

SEO Content Analyst role at Better Collective. Our mission is to be the world's leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. We're the team behind brands like FutbolSites, Bolavip, Futbin, and Soccernews. We're looking for an analytical and proactive content strategist who will help shape how millions of sports fans connect with the content they love.

In this role, you will work to dig into data and understand what makes content perform. You will help the team stay ahead of quarterly updates and algorithm changes, with the opportunity to impact traffic, engagement, and conversions on our sites from day one.

Responsibilities

• Create comprehensive SEO content briefs that serve as the blueprint for high-performing articles.
• Conduct competitor and gap analysis to identify new opportunities for growth and help our content stand out.
• Analyze existing content for search performance and provide data-backed optimization recommendations.
• Assist in ongoing AI projects, helping us innovate and scale our efforts.

The Ideal Profile

Here's What Helps People Succeed In This Role

• 2+ years of experience in a similar role.
• Proficiency with G Suite.
• Excellent organizational skills with the proven ability to manage multiple priorities and deadlines in a fast-paced environment.
• Highly proficient verbal and written English communication skills.
• A proactive learner with a strong sense of ownership and the ability to quickly master new tools and concepts.

Nice-to-Haves

• Experience with Ahrefs, Moz, SEMrush, or similar tools.
• Experience working for iGaming platforms or affiliates.

Meet the Team & Your Future at BC

You'll work closely with our Director - Organic Growth Casino, Mikko McDonald . Mikko is responsible for developing and executing the SEO/SEM strategy for the online casino vertical in the US market and has over 10 years of digital marketing experience. From day one, we'll guide you through a structured onboarding process to help you contribute confidently.

What We Offer: Perks, Growth & Culture

We invest in our people. Here's what it's like to work at Better Collective.

• Benefits & Perks
• Vacation: 10 paid working days per year for employees with five or fewer years of tenure. This must be taken as 14 consecutive calendar days.
• Food: Office provides cookies, nuts, fruit, sweets, and hot drinks weekly with discounts at nearby eateries.
• Wellness: Access to discount platforms for groceries, gyms, and sportswear.
• Training: Access to a language platform with more than 10 languages.

Your Growth & Our Culture

• A Collaborative Environment: Respect, teamwork, and open communication matter.
• Exposure to a Global Company: Work with colleagues from around the world and gain insights into different markets and cultures.
• Opportunities for Impact: We value new ideas and encourage initiative to drive change.
• Room to Grow: We support learning and development and taking on new challenges.
• Balance & Flexibility: We strive for work-life balance and offer flexibility where possible.

What's Good About Working Here

We empower you to take initiative and collaborate with other teams to bring ideas to life. You'll have a voice from day one, and side projects and continuous learning are encouraged. We keep things informal and fun with memes, good coffee, and themed Slack channels.

Ready to Join? Our Interview Journey

We're excited to learn more about you. Here's how to apply and what to expect.

• Application Review: Our team personally reviews every application.
• Intro Chat: An initial conversation with someone from our Talent or People team.
• Information Request: We may reach out for additional information or clarification at any stage.
• Team Interviews: Depending on the role, you'll meet with team members or leaders for deeper conversations.
• Assessment / Final Interview: May include a practical task, a personality or work style assessment, and/or additional team meetings.
• Offer
• Reference Checks: We will conduct reference checks before your start date.

Our process can vary by country and role, but we'll always keep you informed at every step.

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