
Insights Specialist
Há 2 dias
PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, multi-billion-dollar brands.
From Gatorade to Quaker, from LIFEWTR to Lay's, we make hundreds of enjoyable foods and drinks that are loved around the world.
Our vision is to be the world leader in convenient food and beverage by winning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the marketplace and incorporate purpose into all aspects of the business.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better
**What will you work on**:
- Drive Insights vision into Operation Unit acting as an integrator for Salty Snacks.
- Execute the Strategic Insights agenda for the Salty Category an integrator role, across Insights disciplines (Consumer, Shopper, Analytics), and embed them into business processes to help drive top and bottom line.
- Partner with Analytics to ensure a category/share forecasting, and embed into business planning process.
- Partner with to Shopper Insights to translate demand spaces into shopper implications for Key Accounts and DTS and leverage to guide GTM plans.
Analyse and recommend insights solutions for marketing briefs
- Develop and manage researchs to deliver clear recommendations based on consumer needs and business objetives
- Connect business needs with market performance and consumer understanding to support business growth
- Ensure full articulation with Regional Insights team (leveraging the usage of regional tools) and Global insights and Global brand teams (sharing local knowledge and bringing Brazilian perspectives to global projects)
- Identifies systemic knowledge/data gaps across organization & solves for them.
- Operates effectively in matrix relationships across organisational boundaries.
- Deliver clear outlook scenarios along with implications for the business.
LI-BRASIL
**Qualifications/Requirements**:**
Who are we looking for?**:
- Bachelor's degreed in related areas
- Solid expertise in quantitative and qualitative research tools, statistics, sensorial analysis techniques.
- Ability to set a stretching Insights agenda, across the 3 Insights disciplines (Consumer, Shopper, and Analytics).
- Insights technical expertise: Significant experience and ability to leverage Insights methods to drive business plans, across the full breadth of insight disciplines.
- Digital mindset
- Effective communication skills.
- Capable to communicate to Top Executive Managers/Directors.
- Strategic leadership with proven ability to connect dots across portfolio/over time, as well as across Insights disciplines, to identify systemic shifts in trajectory and deliver strategic solutions & recommendations.
- Strong analytical thinking with proven ability to connect data & insights from Consumer, Shopper, and Analytics, as well as future forces of change.
- Proven ability to turn the complex into the simple, to cut through and focus on what really matters and tell simple stories.
- Familiar with 1st party data and ways to leverage it in insights.
**What can you expect from us**:
- A flexible work environment that promotes a healthy balance between personal and professional life;
- A dynamic and inclusive culture;
- A support team that will foster your professional growth and development;
- Opportunity to work with relevant and impactful projects for the business;
- Opportunity to give back to the community with our volunteer programs;
At PepsiCo, we recognize that supporting diversity and engagement is not just the right thing to do, it's the right thing to do for our business.
Our company is strongest when we span the entire spectrum of humanity, regardless of how we look, where we come from, or who we love. Talent diversity and an inclusive environment foster employee engagement, promote creativity, and drive innovation. At PepsiCo we offer unique opportunities to hire qualified and diverse individuals regardless of their gender, race, sexual orientation, religion, national origin, age or disability.
**Relocation Eligible**: Elegível a Realocação Definitiva
**Job Type**: Regular
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