Manager, Paid Media

**WHO ARE WE?**
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
**MUST HAVE**:
- 4+ years of experience managing high-budget digital advertising campaigns with a proven track record of driving profitability and scaling performance.
- Demonstrated expertise in data analysis and campaign optimization, with strong analytical and problem-solving skills.
- Ability to craft effective ad copy and collaborate on creative asset development.
- Proven ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
**ROLE MISSION**
You will play a critical role in driving growth for Launch Potato's Credit Card vertical, a key revenue and strategic focus for the business. This position takes ownership of managing, optimizing, and scaling Google Ads campaigns across Search, Display, Performance Max, and Discovery/Demand Gen. Through data-driven strategies and creative solutions, you will directly impact our ability to achieve ambitious growth goals while maintaining profitability and market leadership.
**OUTCOMES**
- **Campaign Performance Mastery (First 30 Days)**:Take full ownership of pacing, performance, and reporting for all campaigns within a critical business vertical. Ensure alignment with KPIs and business objectives.
- **Data-Driven Reporting (First 60 Days)**: Provide actionable insights and recommendations by analyzing campaign data and presenting findings to stakeholders.
- **Optimization Strategies (First 90 Days)**:Drive measurable improvements in CTR, ROAS, and margins through advanced testing and data-driven adjustments to keywords, audiences, and creative assets.
- **Sub-Vertical Expansion (By 6 Months)**:Launch campaigns for new sub-verticals, driving scalability and incremental revenue growth.
- **Expert Leadership (By Year 1)**:Demonstrate expertise in managing advertising campaigns, achieving year-over-year profitability growth, and aligning cross-functional efforts to meet strategic objectives.
**APPLY IF YOU ALREADY HAVE**
- **Experience**: At least 4 years managing digital advertising campaigns across platforms like Google Ads, Facebook Ads, and others, with a track record of scaling performance.- **Analytical Skills**: Proficiency in tools like Looker, Tableau, or similar, alongside advanced Excel skills (pivot tables, VLOOKUP).
- **Creative Expertise**: Strong ability to create or collaborate on impactful creative assets and ad copy.
- **Strategic Mindset**: Demonstrated experience executing data-driven campaigns that achieve business objectives.
- **Communication**: Exceptional collaboration and proactive communication skills to work across teams.
- **Competencies**:
- **Technical Mastery**:Expertise in advertising platforms and analytics tools to optimize campaigns effectively.
- **Problem-Solving**:Ability to interpret campaign data, identify trends, and implement innovative solutions.
- **Organizational Skills**:Manage multiple campaigns and deadlines with precision in a fast-paced environment.
- **Adaptability**:Thrive under dynamic conditions and embrace process changes to continuously improve performance.
- **Growth Focus**:Maintain a commitment to learning and staying ahead of industry trends.
**NICE TO HAVES**
- Familiarity with AI tools (e.g., ChatGPT, MidJourney) for creative workflows.
- Knowledge of personal finance and consumer financial products.
- Experience leading knowledge-sharing initiatives or mentoring peers.
- Expertise in competitor analysis tools like Ahrefs or SpyFu.
- Demonstrated success in high-growth, fast-paced environments.
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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