CRM Specialist

Há 7 dias


Brasília, Brasil beBeeDesenvolvimento Tempo inteiro

Transforme suas ideias em ações impactantes Mais sobre o Cargo Localização: 100% home office Horário: De segunda-feira a sexta-feira das 09h00 às 18h00 ou das 10h00 às 19h00 Oportunidades de atuação: Liderar o design e documentação das jornadas completas do CRM ao longo de todo ciclo de vida do cliente Traduzir insights de consumidores e prioridades da marca em lógicas de jornada Autoridade e Desafios Criar estratégias avançadas para transformar dados primários (1P data) com impacto significativo no negócio. Cuidados especial cuidado com: Dados, mensuração e otimização Colaborar com as equipes de dados para aproveitar modelos preditivos e sinais comportamentais Definir KPIs e métricas de sucesso para programas de CRM Marketing direto e ativação de audiências Liderar o design e documentação das jornadas completas de CRM ao longo de todo ciclo de vida do cliente Necessárias Qualificações Domínio em personalização orientada por dados e design de jornadas complexas Conhecimento funcional do Salesforce Marketing Cloud (Journey Builder, Automation Studio, Data Extensions e Triggers) Benefícios Possibilidade de trabalhar 100% home office, com horários flexíveis e ambientes desafiadores


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