Field Marketing Manager, Latam

**Why project44?**
At project44 we're on a mission - to make supply chains work.
project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world's leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves' FreightTech 25, and the Customer's Choice in Gartner Peer Insights' Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce.
If you're eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let's talk.
**Field Marketing Manager, LATAM**
- In this role you will be responsible for planning and executing high impact regional shipper, LSP and carrier-focused marketing programs that help drive brand awareness, generate leads and pipeline, move prospects through the sales cycle (or to join the project44 carrier community), and build customer loyalty. You'll collaborate with local sales, and international and corporate marketing functions, to develop and deliver integrated marketing campaigns that support project44 revenue goals. You are a self-starter and thrive in fast-paced, goal-oriented environments. You enjoy taking ideas from inception to execution and always look for ways to improve and optimize. This role is both strategic planning and tactical execution, requiring both high-level conceptual thinking and attention to detail.
- **Key Accountabilities**
- Develop and implement the LATAM marketing plan to drive brand awareness, and deliver on regional leads and pipeline goals
- Build a strong partnership with the LATAM sales and SDR teams to collaborate on lead generation activities
- Implement localized and integrated marketing programs that are aligned to sales priorities and revenue targets, using a mix of channels and tactics including social, digital, website, events, PR & media, and other partnerships
- Collaborate with central marketing functions including Demand Generation, Digital Marketing, Product Marketing, Corporate Communications & Content, Carrier Marketing, Customer & Partner Marketing, and the Design team
- With remote support of the International Events Manager, be responsible for regional events, from concept and audience targeting to execution, including Tradeshows, regional sales events and project44's participation at third-party sponsored events
- Work closely with the local arm of project44's PR & Media agency to drive awareness of the project44 brand through key media outlets, journalists, associations and local influencers
- Take ownership of content translation and localization using project44's preferred agency
**Requirements & Preferred Skills**
- Excellent client-facing, **English** and **Portuguese** or Spanish written and verbal skills
- +5 years of B2B marketing experience
- Experience of working for a SaaS or Enterprise software company
- Broad set of marketing skills across areas including demand gen, digital, social, events, campaigns
- Familiar with sales and marketing tools such as SalesForce, on24, and Marketo
- Data driven and ROI-focused
**Nice to have**
- Additional languages
- Supply chain/logistics experience
- Experience of working for an international company
**Diversity & Inclusion**
At project44, we're designing the future of how the world moves and is connected through trade and global supply chains. As we work to deliver a truly world-class product and experience, we are also intentionally building teams that reflect the unique communities we serve. We're focused on creating a company where all team members can bring their authentic selves to work every day.
We're building a company that every one of us at project44 is proud to work for, and our journey of becoming a more diverse, equitable and inclusive organization, where all have a sense of belonging, is shaped through the actions of our leadership, global teams and individual team members. We are resolute in our belief that each team member has an equal responsibility to mould and uphold our culture.
**More about project44**
Since 2014, project44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continue to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion. In just a few short years, we have created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes. Our Advanced Visibility Platform is used by the world's leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences.
LI-H

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